Asia branding

dc.contributor.editor	Nguyen, Bang	en_US
dc.contributor.editor	Melewar, T. C.	en_US
dc.contributor.editor	Schultz, Don E.	en_US
dc.date.accessioned	2018-12-04T14:04:53Z
dc.date.available	2018-12-04T14:04:53Z
dc.date.copyright	2017	en_US
dc.date.issued	2018-12-04
dc.identifier.isbn	9.78114E+12	en_US
dc.identifier.uri	http://hdl.handle.net/10725/9848	en_US
dc.language.iso	en	en_US
dc.publisher	Palgrave	en_US
dc.subject	Business	en_US
dc.subject	Branding (Marketing) -- Asia	en_US
dc.subject	Brand name products -- Asia	en_US
dc.subject	Management science	en_US
dc.subject	International business enterprises	en_US
dc.title	Asia branding	en_US
dc.type	Book / Chapter of a Book	en_US
dc.title.subtitle	connecting brands, consumers and companies	en_US
dc.author.school	SOB	en_US
dc.author.idnumber	199503670	en_US
dc.author.department	Hospitality Management And Marketing	en_US
dc.description.physdesc	xviii, 345 pages : illustrations	en_US
dc.publication.place	London	en_US
dc.keywords	Consumer-Brand Relationship	en_US
dc.keywords	Online Communities	en_US
dc.keywords	Social Media	en_US
dc.keywords	Saturation	en_US
dc.keywords	Lebanon	en_US
dc.keywords	Saudi Arabia	en_US
dc.description.bibliographiccitations	Includes bibliographical references.	en_US
dc.identifier.ctation	Ramadan, Z., & Abosag, I. (2017). Understanding Online Brand Relationships in Western Asia: The Case of Lebanon and Saudi Arabia. In Asia Branding: Connecting Brands, Consumers and Companies. Palgrave Macmillan, UK.	en_US
dc.chapter.author	Ramadan, Zahy	en_US
dc.chapter.author	Abosag, Ibrahim	en_US
dc.author.email	zr950367@lau.edu.lb	en_US
dc.chapter.pages	41 p.	en_US
dc.chapter.title	Understanding Online Brand Relationships in Western Asia: The Case of Lebanon and Saudi Arabia	en_US
dc.identifier.tou	http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php	en_US
dc.identifier.url	https://www.researchgate.net/profile/Ibrahim_Abosag/publication/310264252_Understanding_Online_Brand_Relationships_in_Western_Asia_The_Case_of_Lebanon_and_Saudi_Arabia/links/582ae37a08ae138f1bf40e35/Understanding-Online-Brand-Relationships-in-Western-Asia-The-Case-of-Lebanon-and-Saudi-Arabia.pdf	en_US
dc.publication.date	2017	en_US
dc.author.affiliation	Lebanese American University	en_US
dc.orcid.id2	https://orcid.org/0000-0001-8368-3617	en_US