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| dc.contributor.editor | Nguyen, Bang | en_US |
| dc.contributor.editor | Melewar, T. C. | en_US |
| dc.contributor.editor | Schultz, Don E. | en_US |
| dc.date.accessioned | 2018-12-04T14:04:53Z | |
| dc.date.available | 2018-12-04T14:04:53Z | |
| dc.date.copyright | 2017 | en_US |
| dc.date.issued | 2018-12-04 | |
| dc.identifier.isbn | 9.78114E+12 | en_US |
| dc.identifier.uri | http://hdl.handle.net/10725/9848 | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Palgrave | en_US |
| dc.subject | Business | en_US |
| dc.subject | Branding (Marketing) -- Asia | en_US |
| dc.subject | Brand name products -- Asia | en_US |
| dc.subject | Management science | en_US |
| dc.subject | International business enterprises | en_US |
| dc.title | Asia branding | en_US |
| dc.type | Book / Chapter of a Book | en_US |
| dc.title.subtitle | connecting brands, consumers and companies | en_US |
| dc.author.school | SOB | en_US |
| dc.author.idnumber | 199503670 | en_US |
| dc.author.department | Hospitality Management And Marketing | en_US |
| dc.description.physdesc | xviii, 345 pages : illustrations | en_US |
| dc.publication.place | London | en_US |
| dc.keywords | Consumer-Brand Relationship | en_US |
| dc.keywords | Online Communities | en_US |
| dc.keywords | Social Media | en_US |
| dc.keywords | Saturation | en_US |
| dc.keywords | Lebanon | en_US |
| dc.keywords | Saudi Arabia | en_US |
| dc.description.bibliographiccitations | Includes bibliographical references. | en_US |
| dc.identifier.ctation | Ramadan, Z., & Abosag, I. (2017). Understanding Online Brand Relationships in Western Asia: The Case of Lebanon and Saudi Arabia. In Asia Branding: Connecting Brands, Consumers and Companies. Palgrave Macmillan, UK. | en_US |
| dc.chapter.author | Ramadan, Zahy | en_US |
| dc.chapter.author | Abosag, Ibrahim | en_US |
| dc.author.email | zr950367@lau.edu.lb | en_US |
| dc.chapter.pages | 41 p. | en_US |
| dc.chapter.title | Understanding Online Brand Relationships in Western Asia: The Case of Lebanon and Saudi Arabia | en_US |
| dc.identifier.tou | http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php | en_US |
| dc.identifier.url | https://www.researchgate.net/profile/Ibrahim_Abosag/publication/310264252_Understanding_Online_Brand_Relationships_in_Western_Asia_The_Case_of_Lebanon_and_Saudi_Arabia/links/582ae37a08ae138f1bf40e35/Understanding-Online-Brand-Relationships-in-Western-Asia-The-Case-of-Lebanon-and-Saudi-Arabia.pdf | en_US |
| dc.publication.date | 2017 | en_US |
| dc.author.affiliation | Lebanese American University | en_US |
| dc.orcid.id2 | https://orcid.org/0000-0001-8368-3617 | en_US |
