Asia branding

Asia branding

Nguyen, Bang; Melewar, T. C.; Schultz, Don E.

URL: https://www.researchgate.net/profile/Ibrahim_Abosag/publication/310264252_Understanding_Online_Brand_Relationships_in_Western_Asia_The_Case_of_Lebanon_and_Saudi_Arabia/links/582ae37a08ae138f1bf40e35/Understanding-Online-Brand-Relationships-in-Western-Asia-The-Case-of-Lebanon-and-Saudi-Arabia.pdf

Date: 2018-12-04

Terms of Use: This item is made available under the terms and conditions applicable to " Book / Chapter of a Book ", as set forth at: http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php

Citation:

Ramadan, Z., & Abosag, I. (2017). Understanding Online Brand Relationships in Western Asia: The Case of Lebanon and Saudi Arabia. In Asia Branding: Connecting Brands, Consumers and Companies. Palgrave Macmillan, UK.

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