| dc.contributor.author |
Ramadan, Zahy |
|
| dc.contributor.author |
Abosag, Ibrahim |
|
| dc.contributor.author |
Baker, Tom |
|
| dc.date.accessioned |
2018-12-04T13:44:30Z |
|
| dc.date.available |
2018-12-04T13:44:30Z |
|
| dc.date.issued |
2018-12-04 |
|
| dc.identifier.uri |
http://hdl.handle.net/10725/9847 |
en_US |
| dc.language.iso |
en |
en_US |
| dc.subject |
Branding (Marketing) -- Congresses |
en_US |
| dc.subject |
Corporations -- Public relations -- Congresses |
en_US |
| dc.title |
Value and relevance of customer endorsed Facebook advertising and social network satisfaction |
en_US |
| dc.type |
Conference Paper / Proceeding |
en_US |
| dc.title.subtitle |
The moderating role of brand trust and uniqueness |
en_US |
| dc.author.school |
SOB |
en_US |
| dc.author.idnumber |
199503670 |
en_US |
| dc.author.department |
Hospitality Management And Marketing |
en_US |
| dc.description.embargo |
N/A |
en_US |
| dc.keywords |
Social advertising |
en_US |
| dc.keywords |
Likability |
en_US |
| dc.keywords |
Ad value and relevance |
en_US |
| dc.keywords |
Facebook |
en_US |
| dc.keywords |
Social network site satisfaction |
en_US |
| dc.identifier.ctation |
Abosag, I., Ramadan, Z., & Baker, T. (2017).Value and relevance of customer endorsed Facebook advertising and social network satisfaction: The moderating role of brand trust and uniqueness. In 3rd International Colloquium on Corporate Branding, Identity, Image and Reputation. Session E4: Corporate Branding and Brand Identity, p. 170 |
en_US |
| dc.author.email |
zr950367@lau.edu.lb |
en_US |
| dc.conference.date |
7-8 September, 2017 |
en_US |
| dc.conference.place |
Middlesex University, London |
en_US |
| dc.conference.title |
3rd International Colloquium on Corporate Branding, Identity, Image and Reputation |
en_US |
| dc.identifier.tou |
http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php |
en_US |
| dc.identifier.url |
https://umexpert.um.edu.my/file/publication/00013345_155456_66903.pdf#page=170 |
en_US |
| dc.orcid.id |
https://orcid.org/0000-0001-8368-3617 |
en_US |
| dc.publication.date |
2017 |
en_US |
| dc.author.affiliation |
Lebanese American University |
en_US |