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Value and relevance of customer endorsed Facebook advertising and social network satisfaction

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Value and relevance of customer endorsed Facebook advertising and social network satisfaction

Ramadan, Zahy; Abosag, Ibrahim; Baker, Tom
URI: http://hdl.handle.net/10725/9847
URL: https://umexpert.um.edu.my/file/publication/00013345_155456_66903.pdf#page=170
Date: 2018-12-04
Terms of Use: This item is made available under the terms and conditions applicable to " Conference Paper / Proceeding ", as set forth at: http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php

Citation:

Abosag, I., Ramadan, Z., & Baker, T. (2017).Value and relevance of customer endorsed Facebook advertising and social network satisfaction: The moderating role of brand trust and uniqueness. In 3rd International Colloquium on Corporate Branding, Identity, Image and Reputation. Session E4: Corporate Branding and Brand Identity, p. 170

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