Consumer Behavior

dc.contributor.editor	Sabah, Senay	en_US
dc.date.accessioned	2018-11-30T14:27:12Z
dc.date.available	2018-11-30T14:27:12Z
dc.date.copyright	2017	en_US
dc.date.issued	2018-11-30
dc.identifier.isbn	9.78954E+12	en_US
dc.identifier.uri	http://hdl.handle.net/10725/9840	en_US
dc.language.iso	en	en_US
dc.publisher	InTech	en_US
dc.subject	Consumer behaviour	en_US
dc.subject	Consumers' preferences	en_US
dc.subject	Marketing research	en_US
dc.title	Consumer Behavior	en_US
dc.type	Book / Chapter of a Book	en_US
dc.title.subtitle	Practice Oriented Perspectives	en_US
dc.author.school	SOB	en_US
dc.author.idnumber	199503670	en_US
dc.author.department	Hospitality Management And Marketing	en_US
dc.description.physdesc	132 p.	en_US
dc.publication.place	Rijeka, Croatia	en_US
dc.keywords	Saturation	en_US
dc.keywords	Online brand community	en_US
dc.keywords	Brand relationship	en_US
dc.keywords	Customer experience	en_US
dc.keywords	Co‐creation of value	en_US
dc.identifier.doi	http://dx.doi.org/10.5772/intechopen.69193	en_US
dc.identifier.ctation	Ramadan, Z. B., & Abosag, I. (2017). The Mystique of Customers’ Saturation in Online Brand Communities. In Consumer Behavior-Practice Oriented Perspectives. InTech.	en_US
dc.chapter.author	Ramadan, Zahy B.	en_US
dc.chapter.author	Abosag, Ibrahim	en_US
dc.author.email	zr950367@lau.edu.lb	en_US
dc.chapter.pages	9-25	en_US
dc.identifier.tou	http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php	en_US
dc.identifier.url	https://www.intechopen.com/books/consumer-behavior-practice-oriented-perspectives/the-mystique-of-customers-saturation-in-online-brand-communities	en_US
dc.publication.date	2017	en_US
dc.author.affiliation	Lebanese American University	en_US
dc.orcid.id2	https://orcid.org/0000-0001-8368-3617	en_US