Mobile-banking adoption

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dc.contributor.author Farah, Maya F.
dc.contributor.author Hasni, Muhammad Junaid Shahid
dc.contributor.author Abbas, Abbas Khan
dc.date.accessioned 2018-11-29T14:52:38Z
dc.date.available 2018-11-29T14:52:38Z
dc.date.copyright 2018 en_US
dc.date.issued 2018-11-29
dc.identifier.issn 0265-2323 en_US
dc.identifier.uri http://hdl.handle.net/10725/9829 en_US
dc.description.abstract Purpose The purpose of this paper is to study the important factors which help explain consumer intention and use behavior in mobile banking (m-banking) adoption. All constructs of the unified theory of acceptance and use of technology 2 are studied. Non-monetary value is studied through perceived value. Trust and perceived risk are also included to predict intention. Design/methodology/approach A questionnaire was utilized to evaluate customer responses on a five-point Likert scale. A convenience sampling technique was used to collect data from a sample of 490 respondents in Pakistan. The data were analyzed using AMOS and SPSS for Cronbach’s α, CR, CMV, AVE, Harmon’s single factor test, correlation and structural equation modeling. Findings The results of the study show that most of the predictors of intention, including perceived value, performance expectancy, habit, social influence, effort expectancy, hedonic motivation (except for facilitating condition), perceived risk and trust, are significant. All predictors of usage behavior are significant. Research limitations/implications A cross-sectional study was conducted due to time constraints. Practical implications Bank managers must focus on improving customers’ intentions to use m-banking as well as on providing facilitating conditions to increase its actual use. To boost mobile banking, banks’ management must consider the customers’ habits while designing their m-banking products. Originality/value The findings of this paper are not only interesting in terms of boosting m-banking diffusion rate, but also in terms of financial inclusion of the vast majority of mobile users. Further the impact of intention, facilitating condition and habit were checked on actual use behavior since people tend not always to act upon their intentions. en_US
dc.language.iso en en_US
dc.title Mobile-banking adoption en_US
dc.type Article en_US
dc.description.version Published en_US
dc.title.subtitle empirical evidence from the banking sector in Pakistan en_US
dc.author.school SOB en_US
dc.author.idnumber 199705300 en_US
dc.author.department Hospitality Management And Marketing en_US
dc.description.embargo N/A en_US
dc.relation.journal International Journal of Bank Marketing en_US
dc.journal.volume 36 en_US
dc.journal.issue 7 en_US
dc.article.pages 1386-1413 en_US
dc.keywords Pakistan en_US
dc.keywords Intention en_US
dc.keywords Bank customers en_US
dc.keywords M-banking en_US
dc.keywords UTAUT2 en_US
dc.keywords Use behaviour en_US
dc.identifier.doi https://doi.org/10.1108/IJBM-10-2017-0215 en_US
dc.identifier.ctation Farah, M. F., Hasni, M. J. S., & Abbas, A. K. (2018). Mobile-banking adoption: empirical evidence from the banking sector in Pakistan. International Journal of Bank Marketing, 36(7), 1386-1413. en_US
dc.author.email MFarah@lau.edu.lb en_US
dc.identifier.tou http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php en_US
dc.identifier.url https://www.emeraldinsight.com/doi/full/10.1108/IJBM-10-2017-0215 en_US
dc.orcid.id https://orcid.org/0000-0002-6251-4096 en_US
dc.author.affiliation Lebanese American University en_US

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