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Positioning of news & information network. (c2006)

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dc.contributor.author Ibrahim, Aline Khalil
dc.date.accessioned 2011-11-14T08:56:19Z
dc.date.available 2011-11-14T08:56:19Z
dc.date.copyright 2006 en_US
dc.date.issued 2011-11-14
dc.date.submitted 2006
dc.identifier.uri http://hdl.handle.net/10725/977
dc.description Includes bibliographical references (leaves 127-128). en_US
dc.description.abstract Alhurra (Arabic for "The Free One") is a 24-hour Arabic language satellite television channel operated by the Middle East Broadcasting Networks, Inc. (MBN). Launched on February 14, 2004, Alhurra broadcasts studios near Washington, D. c. and bureaus throughout the Middle East. Its sole purpose and mission is to broadcast accurate, timely, and relevant news and information about the world with the main focus on Middle East events in the hopes of propagating democracy in the Middle East. The following thesis will generically identify Management fundamentals of the planning and structuring of Alhurra TV. It will then contrast Alhurra's audience-interest effectiveness based on its programming and relative to its two main Profit business organization competitors, Al Jazeera and Al Arabiya. The research is divided into two dimensions: The theoretical framework that helps an organization plan and executes its positioning strategy. And the second dimension, the empirical study based on a survey of 200 random respondents will sample the demographical factors, viewership trends, and personal characteristics to help correlate Alhurra's success in its broadcast strategy. The collected data will be tallied and analyzed by using Descriptive analytical models. based on the scores. Recommendations will be This thesis paper aims at answering the following: What is the correlation between the credibility of a startup “political” television station and audience acceptance? en_US
dc.language.iso en en_US
dc.subject Hurra (Television network) en_US
dc.subject Television broadcasting of news -- United States en_US
dc.subject Mass media policy -- United States en_US
dc.subject Nonprofit organizations -- United States -- Management en_US
dc.title Positioning of news & information network. (c2006) en_US
dc.type Thesis en_US
dc.title.subtitle the case of Alhurra television : a non-profit organization funded by the Broadcasting Board of Governors (USA) en_US
dc.term.submitted Fall en_US
dc.author.school Business en_US
dc.author.idnumber 199609020 en_US
dc.author.commembers Dr. Michel Chalhoub en_US
dc.author.commembers Dr. Adbul Razak Charbagi en_US
dc.author.woa OA en_US
dc.author.department Master of Bus. Administration en_US
dc.description.physdesc 1 bound copy: 128 leaves; ill.; 30 cm. available at RNL. en_US
dc.author.division Management en_US
dc.author.advisor Dr. Nouri Beyrouti en_US
dc.identifier.doi https://doi.org/10.26756/th.2006.57


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