Positioning of news & information network. (c2006)

Abstract

Alhurra (Arabic for "The Free One") is a 24-hour Arabic language satellite television channel operated by the Middle East Broadcasting Networks, Inc. (MBN). Launched on February 14, 2004, Alhurra broadcasts studios near Washington, D. c. and bureaus throughout the Middle East. Its sole purpose and mission is to broadcast accurate, timely, and relevant news and information about the world with the main focus on Middle East events in the hopes of propagating democracy in the Middle East. The following thesis will generically identify Management fundamentals of the planning and structuring of Alhurra TV. It will then contrast Alhurra's audience-interest effectiveness based on its programming and relative to its two main Profit business organization competitors, Al Jazeera and Al Arabiya. The research is divided into two dimensions: The theoretical framework that helps an organization plan and executes its positioning strategy. And the second dimension, the empirical study based on a survey of 200 random respondents will sample the demographical factors, viewership trends, and personal characteristics to help correlate Alhurra's success in its broadcast strategy. The collected data will be tallied and analyzed by using Descriptive analytical models. based on the scores. Recommendations will be This thesis paper aims at answering the following: What is the correlation between the credibility of a startup “political” television station and audience acceptance?