Abstract:
The study examines the relationship between crisis preparedness and corporate
sustainability in the context of the Lebanese insurance sector, and investigates the role of
leadership style in governing the relationship between both variables. Crisis management
has become a critical element of survival for these firms and proactive crisis management
strategies are being utilized to evade future crises and uphold sustainability. Therefore,
one of the best reinsurance brokerage firms in Lebanon was chosen as a testbed to assess
the relationship between crisis preparedness and corporate sustainability, and to
recommend whether transformational or transactional leadership style is a better mediator
for explaining this relationship.
A cross-sectional questionnaire was designed to assess the significance of the
relationships between the afore-mentioned variables, namely: (1) leadership style, (2)
crisis preparedness, and (3) corporate sustainability. The survey was distributed to all the
87 middle and top managers at the reinsurance brokerage firm under study, out of which
62 complete responses were collected, representing 71% of this experienced employees’
population.
The findings indicate the significant relationship between crisis preparedness and
corporate sustainability only in the presence of one of the leadership styles, and
demonstrate the privileged significance of transformational leadership over the
transactional leadership when applying both as double mediators. Accordingly, in
addition to a proper implementation of well-written processes, it is advisable that
managers at all levels receive leadership training to improve the transformational skills as
a main component of their leadership characteristics in order to enhance the opportunities
for organizational sustainability.
