The retailing business. (c2006)

Abstract

This research is an observation research based on secondary data and some primary data defining the retailing business in Lebanon. In other words this project looks at the retail sector that has been growing from year to year in the Lebanese market as well as regionally and internationally, more specifically the supermarket line. The literature surrounding the topic defines at the beginning the concept of the retail business. The factors related to the expansion of this business in the region and in Lebanon will then be explained in details. This research study presents the findings about the leading supermarkets in Lebanon scanning with many variables. The purpose ofthis study is to rate each supermarket along every dimension: layout, number of cashiers, offers & promotions; in addition to the following categories of products: Fish, meat, fruits and vegetables, and dairy products. The retailing business in the region and in Lebanon will be discussed in details. All research questions included in the questionnaire have been tested for statistical significance and some descriptive analysis has been done, with respect to various demographic variables like "gender", "age", "status", "level of income", and "level of education" . Various results of "T-test" and "one-way analysis of variables" have been presented in various tables.