The retailing business. (c2006)

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dc.contributor.author Aswad, Hala
dc.date.accessioned 2011-10-19T11:54:57Z
dc.date.available 2011-10-19T11:54:57Z
dc.date.copyright 2006 en_US
dc.date.issued 2011-10-19
dc.date.submitted 2006-07
dc.identifier.uri http://hdl.handle.net/10725/822
dc.description Includes bibliographical references (leaves 58-60). en_US
dc.description.abstract This research is an observation research based on secondary data and some primary data defining the retailing business in Lebanon. In other words this project looks at the retail sector that has been growing from year to year in the Lebanese market as well as regionally and internationally, more specifically the supermarket line. The literature surrounding the topic defines at the beginning the concept of the retail business. The factors related to the expansion of this business in the region and in Lebanon will then be explained in details. This research study presents the findings about the leading supermarkets in Lebanon scanning with many variables. The purpose ofthis study is to rate each supermarket along every dimension: layout, number of cashiers, offers & promotions; in addition to the following categories of products: Fish, meat, fruits and vegetables, and dairy products. The retailing business in the region and in Lebanon will be discussed in details. All research questions included in the questionnaire have been tested for statistical significance and some descriptive analysis has been done, with respect to various demographic variables like "gender", "age", "status", "level of income", and "level of education" . Various results of "T-test" and "one-way analysis of variables" have been presented in various tables. en_US
dc.language.iso en en_US
dc.subject Retail trade -- Lebanon en_US
dc.subject Marketing channels -- Lebanon en_US
dc.title The retailing business. (c2006) en_US
dc.type Thesis en_US
dc.title.subtitle A comparative analysis between leading retail firms in Lebanon, within the supermarkets channels en_US
dc.term.submitted Summer I en_US
dc.author.school SOB en_US
dc.author.idnumber 199806580 en_US
dc.author.commembers Hassan Naja en_US
dc.author.commembers Silva Karkoulian en_US
dc.author.woa OA en_US
dc.author.department Master of Bus. Administration en_US
dc.description.physdesc 1 bound copy: 60 leaves; 30 cm. available at RNL. en_US
dc.author.division Management en_US
dc.author.advisor Nouri Beyrouti en_US
dc.identifier.doi https://doi.org/10.26756/th.2006.43 en_US
dc.identifier.tou http://libraries.lau.edu.lb/research/laur/terms-of-use/thesis.php en_US

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