Abstract:
This research is an observation research based on secondary data and some primary data
defining the retailing business in Lebanon. In other words this project looks at the retail
sector that has been growing from year to year in the Lebanese market as well as
regionally and internationally, more specifically the supermarket line.
The literature surrounding the topic defines at the beginning the concept of the retail
business. The factors related to the expansion of this business in the region and in
Lebanon will then be explained in details. This research study presents the findings about the leading supermarkets in Lebanon
scanning with many variables. The purpose ofthis study is to rate each supermarket
along every dimension: layout, number of cashiers, offers & promotions; in addition to
the following categories of products: Fish, meat, fruits and vegetables, and dairy products. The retailing business in the region and in Lebanon will be discussed in details. All
research questions included in the questionnaire have been tested for statistical
significance and some descriptive analysis has been done, with respect to various
demographic variables like "gender", "age", "status", "level of income", and "level of
education" .
Various results of "T-test" and "one-way analysis of variables" have been presented in
various tables.
