The rise of the impulsive shopper

Farah, Maya; Ramadan, Zahy

The rise of the impulsive shopper

Farah, Maya; Ramadan, Zahy

URL: http://acrwebsite.org/volumes/1024296/volumes/v45/NA-45

Date: 2018-05-08

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Abstract:

The Amazon Dash Button technology allows customers to remotely reorder products by the mere press of a button. To investigate the impact of this tech disruption on the consumer journey, a survey was completed by 630 U.S. Dash Button users. The findings show that its usage significantly affects shopping impulsiveness.

Citation:

Farah, M., & Ramadan, Z. (2017). The Rise of the Impulsive Shopper: the Case of the Amazon Dash Button. ACR North American Advances. Duluth, MN : Association for Consumer Research.