Abstract:
Despite a worldwide growth in the number of boycott campaigns, the results of boycott studies are still inconclusive. One explanation is that the motives behind individual participation in such campaigns have been largely ignored. An exhaustive review of literature around socio-cognitive theories produced a suitable model with which to research consumer boycotting.
Citation:
Farah, M. F. (2008). Understanding and predicting consumer boycott participation: A n extension of the theory of planned behaviour (Doctoral dissertation, University of Manchester).
