Abstract:
This research will study a recent experience in the airfreight industry, i.e. a fresh and courageous venture undertaken by the Dutch carrier KIM whereby the two major divisions in the airline will be split and each one will act as a fully independent entity. The main aim will be to focus on the new radically restructured cargo division in KIM which has been for a long time largely influenced and dominated by the passenger division as is the practice in most world airlines. This research will also highlight this new revolutionary tendency in the air freight arena and the awareness of a new group of people with a new mentality admitting the crucial role which should be performed by the cargo sector. These people are fully willing to back-up the freight division and help in freeing its hand for the purpose of what they believe would be a major breakthrough/achievement in the industry.
The objective will be to somehow describe and analyze the pluses and minuses of such a "metamorphosis" in KIM Cargo, and see what similar steps have other carriers initiated and how they will follow suit. The writer will undertake some secondary research analysis of both the company and the industry, making use of the available figures and literature gathered from KIM and other credible sources, along with interviewing some key managers in the organization.
