Abstract:
The purpose of this study is to examine the relationship between corporate social responsibility and corporate ethics on one hand and organizational citizenship behavior on the other. The relationship is investigated taking into consideration the employee-organization identification factor. A conceptual model was proposed and empirically tested using survey data and deploying the PLS analysis. The model proved to be of good-fit and most hypotheses were supported. Results were discussed, limitations were presented, and recommendations for future research were set.
Citation:
El-Kassar, A. N., Yunis, M., & El-Khalil, R. (2017). The Mediating Effects of Employee-Company Identification on the Relationship between Ethics, Corporate Social Responsibility, and Organizational Citizenship Behavior. Journal of Promotion Management, 23(3), 419-436.