Advertising and branding

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dc.date.accessioned 2018-03-20T10:07:44Z
dc.date.available 2018-03-20T10:07:44Z
dc.date.copyright 2017 en_US
dc.date.issued 2018-03-20
dc.identifier.uri http://hdl.handle.net/10725/7238 en_US
dc.description.abstract Deceptive advertising denotes a producer's usage of mystifying, deceiving, or blatantly untrue statements when endorsing a product. There are several illegal methods for attempting to deceive consumers. This can be done through concealed fees or the usage of surcharges. Deceptive advertising can also take place when “going out of business sales” charge consumers more for products that had already been marked down. Advertising law identifies the manipulation of standards as dishonesty under customer law. Undefined terminology is also considered a violation under consumer law. Marketing deceit is a practice that can equate to a crime. Thus, a marketer should not get involved in deceiving their potential customers for this manipulation would lead to various harms: it erodes one's self-confidence and hinders the development of responsible advertising. Big companies make big mistakes, this is to say that trust associated with big companies holds severe uncertainties. This chapter explores advertising deceit. en_US
dc.language.iso en en_US
dc.publisher IGI Global en_US
dc.subject Advertising en_US
dc.subject Marketing en_US
dc.subject Branding (Marketing) en_US
dc.title Advertising and branding en_US
dc.type Book / Chapter of a Book en_US
dc.title.subtitle concepts, methodologies, tools, and applications en_US
dc.author.school SOB en_US
dc.author.idnumber 201200959 en_US
dc.author.department Department of Management Studies (MNGT) en_US
dc.publication.place Hershey, PA en_US
dc.description.bibliographiccitations Includes bibliographical references en_US
dc.identifier.doi http://dx.doi.org/10.4018/978-1-5225-1793-1.ch068 en_US
dc.identifier.ctation Zgheib, P. W. (2017). Advertising Deceit: Manipulation of Information, False Advertising, and Promotion. In Advertising and Branding: Concepts, Methodologies, Tools, and Applications (pp. 1482-1494). IGI Global. en_US
dc.chapter.author Zgheib, Philippe W. en_US
dc.author.email philippe.zgheib@lau.edu.lb en_US
dc.chapter.pages 1482-1494 en_US
dc.chapter.title Advertising deceit: manipulation of information, false advertising, and promotion en_US
dc.identifier.tou http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php en_US
dc.identifier.url https://www.igi-global.com/chapter/advertising-deceit/175284 en_US
dc.author.affiliation Lebanese American University en_US

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