| dc.contributor.author |
Abosag, Ibrahim |
|
| dc.contributor.author |
Farah, Maya |
|
| dc.contributor.editor |
Dato-on, Mary Conway |
en_US |
| dc.date.accessioned |
2018-03-15T10:50:19Z |
|
| dc.date.available |
2018-03-15T10:50:19Z |
|
| dc.date.copyright |
2015 |
en_US |
| dc.date.issued |
2018-03-15 |
|
| dc.identifier.isbn |
9783319108735 |
en_US |
| dc.identifier.uri |
http://hdl.handle.net/10725/7213 |
en_US |
| dc.description.abstract |
The purpose of this paper is to improve theoretical and empirical knowledge first of all, about the effect of consumer ethnocentrism and religious animosity towards a country on consumers’ boycott propensity; and second about the effect of boycotting on customer product judgment, brand image and loyalty. |
en_US |
| dc.language.iso |
en |
en_US |
| dc.publisher |
Springer |
en_US |
| dc.relation.ispartofseries |
Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
|
| dc.subject |
Marketing |
en_US |
| dc.subject |
Leadership |
en_US |
| dc.subject |
Sales management. |
|
| dc.title |
Religiously Motivated Consumer Boycott: The Impact on Brand Image, Product Judgment and Customer Loyalty |
en_US |
| dc.type |
Conference Paper / Proceeding |
en_US |
| dc.author.school |
SOB |
en_US |
| dc.author.idnumber |
199705300 |
en_US |
| dc.author.department |
Hospitality Management And Marketing |
en_US |
| dc.description.embargo |
N/A |
en_US |
| dc.description.physdesc |
564 p. |
en_US |
| dc.publication.place |
Cham |
en_US |
| dc.description.bibliographiccitations |
Includes bibliographical references. |
en_US |
| dc.identifier.doi |
https://doi.org/10.1007/978-3-319-10873-5_86 |
en_US |
| dc.identifier.ctation |
Abosag, I., & Farah, M. (2015). Religiously Motivated Consumer Boycott: The Impact on Brand Image, Product Judgment and Customer Loyalty. In The Sustainable Global Marketplace (pp. 167-167). Springer, Cham. |
en_US |
| dc.author.email |
MFarah@lau.edu.lb |
en_US |
| dc.conference.subtitle |
Proceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference |
|
| dc.conference.title |
The Sustainable Global Marketplace |
|
| dc.identifier.tou |
http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php |
en_US |
| dc.identifier.url |
https://link.springer.com/chapter/10.1007/978-3-319-10873-5_86 |
en_US |
| dc.orcid.id |
https://orcid.org/0000-0002-6251-4096 |
en_US |
| dc.publication.date |
2015 |
en_US |
| dc.author.affiliation |
Lebanese American University |
en_US |