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The Sustainable Global Marketplace

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dc.contributor.editor Dato-on, Mary Conway en_US
dc.date.accessioned 2018-03-15T10:50:19Z
dc.date.available 2018-03-15T10:50:19Z
dc.date.copyright 2015 en_US
dc.date.issued 2018-03-15
dc.identifier.isbn 9783319108735 en_US
dc.identifier.uri http://hdl.handle.net/10725/7213 en_US
dc.description.abstract The purpose of this paper is to improve theoretical and empirical knowledge first of all, about the effect of consumer ethnocentrism and religious animosity towards a country on consumers’ boycott propensity; and second about the effect of boycotting on customer product judgment, brand image and loyalty. en_US
dc.language.iso en en_US
dc.publisher Springer en_US
dc.relation.ispartofseries Developments in Marketing Science: Proceedings of the Academy of Marketing Science
dc.subject Marketing en_US
dc.subject Leadership en_US
dc.subject Sales management.
dc.title The Sustainable Global Marketplace en_US
dc.type Book / Chapter of a Book en_US
dc.title.subtitle Proceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference en_US
dc.author.school SOB en_US
dc.author.idnumber 199705300 en_US
dc.author.department Department of Hospitality Management and Marketing (HMKT) en_US
dc.description.embargo N/A en_US
dc.description.physdesc 564 p. en_US
dc.publication.place Cham en_US
dc.description.bibliographiccitations Includes bibliographical references. en_US
dc.identifier.doi https://doi.org/10.1007/978-3-319-10873-5_86 en_US
dc.identifier.ctation Abosag, I., & Farah, M. (2015). Religiously Motivated Consumer Boycott: The Impact on Brand Image, Product Judgment and Customer Loyalty. In The Sustainable Global Marketplace (pp. 167-167). Springer, Cham. en_US
dc.chapter.author Abosag, Ibrahim
dc.chapter.author Farah, Maya
dc.author.email MFarah@lau.edu.lb en_US
dc.chapter.pages 167-167
dc.chapter.title Religiously motivated consumer boycott: the impact on brand image, product judgment and customer loyalty en_US
dc.identifier.tou http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php en_US
dc.identifier.url https://link.springer.com/chapter/10.1007/978-3-319-10873-5_86 en_US
dc.orcid.id https://orcid.org/0000-0002-6251-4096 en_US
dc.publication.date 2015 en_US
dc.author.affiliation Lebanese American University en_US


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