The Sustainable Global Marketplace

LAUR Repository

Show simple item record

dc.contributor.editor Dato-on, Mary Conway en_US
dc.date.accessioned 2018-03-15T10:50:19Z
dc.date.available 2018-03-15T10:50:19Z
dc.date.copyright 2015 en_US
dc.date.issued 2018-03-15
dc.identifier.isbn 9783319108735 en_US
dc.identifier.uri http://hdl.handle.net/10725/7213 en_US
dc.description.abstract The purpose of this paper is to improve theoretical and empirical knowledge first of all, about the effect of consumer ethnocentrism and religious animosity towards a country on consumers’ boycott propensity; and second about the effect of boycotting on customer product judgment, brand image and loyalty. en_US
dc.language.iso en en_US
dc.publisher Springer en_US
dc.relation.ispartofseries Developments in Marketing Science: Proceedings of the Academy of Marketing Science
dc.subject Marketing en_US
dc.subject Leadership en_US
dc.subject Sales management.
dc.title The Sustainable Global Marketplace en_US
dc.type Book / Chapter of a Book en_US
dc.title.subtitle Proceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference en_US
dc.author.school SOB en_US
dc.author.idnumber 199705300 en_US
dc.author.department Department of Hospitality Management and Marketing (HMKT) en_US
dc.description.embargo N/A en_US
dc.description.physdesc 564 p. en_US
dc.publication.place Cham en_US
dc.description.bibliographiccitations Includes bibliographical references. en_US
dc.identifier.doi https://doi.org/10.1007/978-3-319-10873-5_86 en_US
dc.identifier.ctation Abosag, I., & Farah, M. (2015). Religiously Motivated Consumer Boycott: The Impact on Brand Image, Product Judgment and Customer Loyalty. In The Sustainable Global Marketplace (pp. 167-167). Springer, Cham. en_US
dc.chapter.author Abosag, Ibrahim
dc.chapter.author Farah, Maya
dc.author.email MFarah@lau.edu.lb en_US
dc.chapter.pages 167-167
dc.chapter.title Religiously motivated consumer boycott: the impact on brand image, product judgment and customer loyalty en_US
dc.identifier.tou http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php en_US
dc.identifier.url https://link.springer.com/chapter/10.1007/978-3-319-10873-5_86 en_US
dc.orcid.id https://orcid.org/0000-0002-6251-4096 en_US
dc.publication.date 2015 en_US
dc.author.affiliation Lebanese American University en_US

Files in this item

Files Size Format View

There are no files associated with this item.

This item appears in the following Collection(s)

Show simple item record

Search LAUR

Advanced Search


My Account