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Religiously Motivated Consumer Boycott: The Impact on Brand Image, Product Judgment and Customer Loyalty

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Religiously Motivated Consumer Boycott: The Impact on Brand Image, Product Judgment and Customer Loyalty

Abosag, Ibrahim; Farah, Maya
URI: http://hdl.handle.net/10725/7213
URL: https://link.springer.com/chapter/10.1007/978-3-319-10873-5_86
DOI: https://doi.org/10.1007/978-3-319-10873-5_86
Date: 2018-03-15
Terms of Use: This item is made available under the terms and conditions applicable to " Conference Paper / Proceeding ", as set forth at: http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php

Abstract:

The purpose of this paper is to improve theoretical and empirical knowledge first of all, about the effect of consumer ethnocentrism and religious animosity towards a country on consumers’ boycott propensity; and second about the effect of boycotting on customer product judgment, brand image and loyalty.

Citation:

Abosag, I., & Farah, M. (2015). Religiously Motivated Consumer Boycott: The Impact on Brand Image, Product Judgment and Customer Loyalty. In The Sustainable Global Marketplace (pp. 167-167). Springer, Cham.

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