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Disruptions versus more disruptions

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dc.contributor.author Farah, Maya F.
dc.contributor.author Ramadan, Zahy B.
dc.date.accessioned 2018-03-15T10:15:37Z
dc.date.available 2018-03-15T10:15:37Z
dc.date.copyright 2017 en_US
dc.identifier.issn 1873-1384 en_US
dc.identifier.uri http://hdl.handle.net/10725/7211
dc.description.abstract Technology, particularly Self-Service Technology (SST), has reshaped the way an individual interacts with a certain brand or retailer. In 2015, Amazon, known for its progressive usage of technology, launched the Dash Button, allowing customers to remotely reorder products by the mere press of a button. This study aims at understanding the implications of such a tech disruption on the consumer journey from the customer, the retailer and the brand perspectives. In order to investigate the usage of the button and its impact on the overall consumer journey, an Internet survey was devised and completed by 630 U.S. prime users of the Amazon Dash Button. Using structural equation modeling, the findings show that the perceived value of the button positively affects the feeling towards the retailer, hereby Amazon, as well as the level of the shopper's impulsiveness. The findings also show that consumer spending self-control affects negatively the impulsiveness in using the Dash button. en_US
dc.language.iso en en_US
dc.title Disruptions versus more disruptions en_US
dc.type Article en_US
dc.description.version Published en_US
dc.title.subtitle how the Amazon dash button is altering consumer buying patterns en_US
dc.author.school SOB en_US
dc.author.idnumber 199705300 en_US
dc.author.idnumber 199503670 en_US
dc.author.department Department of Hospitality Management and Marketing (HMKT) en_US
dc.description.embargo N/A en_US
dc.relation.journal Journal of Retailing and Consumer Services en_US
dc.journal.volume 39 en_US
dc.article.pages 54-61 en_US
dc.identifier.doi https://doi.org/10.1016/j.jretconser.2017.07.005 en_US
dc.identifier.ctation Farah, M. F., & Ramadan, Z. B. (2017). Disruptions versus more disruptions: How the Amazon dash button is altering consumer buying patterns. Journal of Retailing and Consumer Services, 39, 54-61. en_US
dc.author.email MFarah@lau.edu.lb en_US
dc.author.email zahy.ramadan@lau.edu.lb en_US
dc.identifier.tou http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php en_US
dc.identifier.url https://www.sciencedirect.com/science/article/pii/S0969698917301455 en_US
dc.orcid.id https://orcid.org/0000-0002-6251-4096 en_US
dc.orcid.id https://orcid.org/0000-0001-8368-3617 en_US
dc.author.affiliation Lebanese American University en_US


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