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A comparison of the influence of personal and cultural values on the consumption of luxury goods across Arab regions

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dc.contributor.author Farah, Maya F.
dc.contributor.author Fawaz, Rayan S.
dc.date.accessioned 2018-03-15T09:11:34Z
dc.date.available 2018-03-15T09:11:34Z
dc.date.copyright 2016 en_US
dc.identifier.issn 1813-5498 en_US
dc.identifier.uri http://hdl.handle.net/10725/7208
dc.description.abstract Consumption patterns across different cultures are influenced by several factors, including personal and cultural ones. Collectivist cultures play a major role in the consumption decision-making process that an individual goes through, as culture typically affects consumers' taste orientation, specifically toward luxury goods. The main motivation behind this study is to investigate the influence of two major collectivist cultural values-namely, face saving and group orientation-on the perception and consumption of luxury goods across two Arab market regions (i.e., the Levant versus the Gulf). A survey was completed by 400 consumers sampled from different universities in the capitals of Lebanon, Jordan, Qatar, and Oman. The results indicate that not all luxury-related factors influence face saving in the Levant and Gulf regions. In addition, no such factors influence group orientation in either region. Beliefs such as the assumption that group orientation plays a significant role in consumers' decision making and that hedonism is not appreciated in Arab cultures are challenged, which indicate slow changes in the Arab cultures. These findings are useful to marketers who aim to promote luxury products in the Arab world as they provide a greater understanding of consumers' perceptions of such products. en_US
dc.language.iso en en_US
dc.title A comparison of the influence of personal and cultural values on the consumption of luxury goods across Arab regions en_US
dc.type Article en_US
dc.description.version Published en_US
dc.author.school SOB en_US
dc.author.idnumber 199705300 en_US
dc.author.department Department of Economics (ECON) en_US
dc.description.embargo N/A en_US
dc.relation.journal Contemporary Management Research en_US
dc.journal.volume 12 en_US
dc.journal.issue 2 en_US
dc.article.pages 139-167 en_US
dc.keywords Luxury consumption en_US
dc.keywords Personal values en_US
dc.keywords Conspicuous consumption en_US
dc.keywords Arab consumers en_US
dc.identifier.ctation Farah, M. F., & Fawaz, R. S. (2016). A Comparison of the Influence of Personal and Cultural Values on the Consumption of Luxury Goods across Arab Regions: Levant versus Gulf. Contemporary Management Research, 12(2), 139. en_US
dc.author.email MFarah@lau.edu.lb en_US
dc.identifier.tou http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php en_US
dc.identifier.url https://search.proquest.com/docview/1835327615?pq-origsite=gscholar en_US
dc.orcid.id https://orcid.org/0000-0002-6251-4096 en_US
dc.author.affiliation Lebanese American University en_US


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