An adapted TPB approach to consumers’ acceptance of service-delivery drones

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dc.contributor.author Ramadan, Zahy B.
dc.contributor.author Farah, Maya F.
dc.contributor.author Mrad, Mona
dc.date.accessioned 2018-03-15T08:34:02Z
dc.date.available 2018-03-15T08:34:02Z
dc.date.copyright 2016 en_US
dc.date.issued 2018-03-15
dc.identifier.issn 1465-3990 en_US
dc.identifier.uri http://hdl.handle.net/10725/7207 en_US
dc.description.abstract Organisations and marketers have long debated the consumer–brand relationship. Theorising related to this debate led to self-service technologies, which were implemented to both reduce costs and increase productivity by turning customers into co-producers of services or merely to keep up with technological developments. With the emergence of disruptive technologies, it is imperative to discuss the potential shift from a customer co-created value to a customer–technology relationship that could disrupt the value-based relationship model. In line with advancements in service-delivery drones, and based on the theory of planned behaviour framework, this paper pioneers the discussion on consumers’ intention to accept their use based on their related perceived risks, potential functional benefits, and relational attributes, leading to a new type of relationship with the brand – namely, the customer–drone relationship. This discussion opens a new direction for retailers and academics alike to reflect on during the coming years. en_US
dc.language.iso en en_US
dc.title An adapted TPB approach to consumers’ acceptance of service-delivery drones en_US
dc.type Article en_US
dc.description.version Published en_US
dc.author.school SOB en_US
dc.author.idnumber 199503670 en_US
dc.author.idnumber 199705300 en_US
dc.author.idnumber 200302709 en_US
dc.author.department Department of Hospitality Management and Marketing (HMKT) en_US
dc.description.embargo N/A en_US
dc.relation.journal Technology Analysis & Strategic Management en_US
dc.journal.volume 29 en_US
dc.journal.issue 7 en_US
dc.article.pages 817-828 en_US
dc.keywords Drones en_US
dc.keywords Consumer–brand relationship en_US
dc.keywords Globalisation en_US
dc.keywords Self-service technology en_US
dc.identifier.doi https://doi.org/10.1080/09537325.2016.1242720 en_US
dc.identifier.ctation Ramadan, Z. B., Farah, M. F., & Mrad, M. (2017). An adapted TPB approach to consumers’ acceptance of service-delivery drones. Technology Analysis & Strategic Management, 29(7), 817-828. en_US
dc.author.email zahy.ramadan@lau.edu.lb en_US
dc.author.email MFarah@lau.edu.lb en_US
dc.author.email mona.mrad@lau.edu en_US
dc.identifier.tou http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php en_US
dc.identifier.url https://www.tandfonline.com/doi/abs/10.1080/09537325.2016.1242720 en_US
dc.orcid.id https://orcid.org/0000-0001-8368-3617 en_US
dc.orcid.id https://orcid.org/0000-0002-6251-4096 en_US
dc.orcid.id https://orcid.org/0000-0002-4775-8519 en_US
dc.author.affiliation Lebanese American University en_US

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