Application of the theory of planned behavior to customer switching intentions in the context of bank consolidations

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dc.contributor.author Farah, Maya F.
dc.date.accessioned 2018-03-15T08:02:29Z
dc.date.available 2018-03-15T08:02:29Z
dc.date.copyright 2016 en_US
dc.identifier.issn 1758-5937 en_US
dc.identifier.uri http://hdl.handle.net/10725/7206
dc.description.abstract Purpose The purpose of this paper is to examine the factors that affect customers’ switching intentions among banks in the context of mergers and acquisitions, using particularly the case of the merger between Lloyds TSB and Halifax Bank of Scotland, which took place in 2009. Design/methodology/approach On the basis of the theory of planned behavior, a quantitative survey was developed and administered to 515 account holders from both banks in branches located in Spain. Structural equation modeling was then utilized to evaluate the significance of direct and indirect relationships between the various factors under study. Findings Empirical findings indicate a significant direct relationship between switching intentions and each of: behavioral beliefs, normative beliefs, attitudes, and subjective norms. Results also reveal an inverse significant relationship between switching intentions and both control beliefs and perceived behavioral control. Research limitations/implications The absence of a longitudinal study measuring the actual impact of the merger on customer switching behavior is the main limitation of this study. Moreover, despite being insightful, the results of this study should be generalized with caution since the sample was based on a list purposely chosen by the banks’ management. Originality/value This paper discusses customer switching behavior in the context of a real-life case of banks’ consolidation. en_US
dc.language.iso en en_US
dc.title Application of the theory of planned behavior to customer switching intentions in the context of bank consolidations en_US
dc.type Article en_US
dc.description.version Published en_US
dc.author.school SOB en_US
dc.author.idnumber 199705300 en_US
dc.author.department Department of Hospitality Management and Marketing (HMKT) en_US
dc.description.embargo N/A en_US
dc.relation.journal International Journal of Bank Marketing en_US
dc.journal.volume 35 en_US
dc.journal.issue 1 en_US
dc.article.pages 147-172 en_US
dc.keywords Theory of planned behavior en_US
dc.keywords Bank merger en_US
dc.keywords Consumer switching intention en_US
dc.keywords Past behaviour en_US
dc.identifier.doi https://doi.org/10.1108/IJBM-01-2016-0003 en_US
dc.identifier.ctation Farah, M. F. (2017). Application of the theory of planned behavior to customer switching intentions in the context of bank consolidations. International Journal of Bank Marketing, 35(1), 147-172. en_US
dc.author.email MFarah@lau.edu.lb en_US
dc.identifier.tou http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php en_US
dc.identifier.url https://www.emeraldinsight.com/doi/full/10.1108/IJBM-01-2016-0003 en_US
dc.orcid.id https://orcid.org/0000-0002-6251-4096 en_US
dc.author.affiliation Lebanese American University en_US

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