.

CSR, organizational identification, normative commitment, and the moderating effect of the importance of CSR

LAUR Repository

Show simple item record

dc.contributor.author El-Kassar, Abdul-Nasser
dc.contributor.author Messarra, Leila Canaan
dc.contributor.author El-Khalil, Raed
dc.date.accessioned 2018-03-14T12:39:22Z
dc.date.available 2018-03-14T12:39:22Z
dc.date.copyright 2017 en_US
dc.date.issued 2018-03-14
dc.identifier.issn 1548-2278 en_US
dc.identifier.uri http://hdl.handle.net/10725/7201 en_US
dc.description.abstract Commitment results from an assessment of situations found at the work place linking employees to their organization, and their effort towards achieving goals. Corporate Social Responsibility (CSR) is management's obligation, not solely to maximize economic profit, but also represent humanitarian social causes. CSR has been linked employee organizational identification (EOI) and to commitment. This research examines the moderating effect of the perceived importance of corporate social responsibility (ICSR) on the relationships among CSR, EOI and commitment. The constructs were numerically measured and the model was analyzed using partial least square structural equation modeling. Cross-sectional data was collected through convenience sampling targeting employees working at different organizations within Lebanon (a country in the Middle East and North Africa region). 287 participants fully completed the survey. The questionnaire contains 15 items measuring CSR, 5 questions relating to EOI, 8 items measuring the normative commitment, a 5-item scale to measure the importance of ethics and social responsibility to employees, and demographics. Based on previous research, all scales used are valid and reliable.Empirical evidence indicate that employee identification mediate the relationship between CSR and normative commitment. Also, ICSR was found to moderate some of these relationships. These findings were obtained by first, demonstrating the reliability and validity of the measurement model, and then by calculating the structural model path coefficients and determining their significance. Also, cluster analysis was used to partition the respondents into two groups on the bases of whether or not they view CSR as important. Multi-group analysis was then conducted to determine the moderating effects of ICSR on the relationship between CSR, EOI, and normative commitment. In particular, significant effects were found between CSR towards customer, employees, and stakeholders on employee identification. Additionally, results show that employee identification moderates the relationship between the employees and stakeholders' components of CSR and normative commitments. It is recommended when formulating CSR initiatives, companies take into consideration what employees value and perceive as important, so that their company identification is enhanced leading to increased commitment. As such, companies ought to align their corporate values and interests with that of employees when determining CSR activities. en_US
dc.language.iso en en_US
dc.title CSR, organizational identification, normative commitment, and the moderating effect of the importance of CSR en_US
dc.type Article en_US
dc.description.version Published en_US
dc.author.school SOB en_US
dc.author.idnumber 199529190 en_US
dc.author.idnumber 198629030 en_US
dc.author.idnumber 201005172 en_US
dc.author.department Department of Management Studies (MNGT) en_US
dc.description.embargo N/A en_US
dc.relation.journal Journal of Developing Areas en_US
dc.journal.volume 51 en_US
dc.journal.issue 3 en_US
dc.article.pages 409-424 en_US
dc.keywords Commitment en_US
dc.keywords Corporate social responsibility en_US
dc.keywords Employee-organizational identification en_US
dc.keywords Normative commitment en_US
dc.identifier.doi http://dx.doi.org/10.1353/jda.2017.0081 en_US
dc.identifier.ctation El-Kassar, A. N., Messarra, L. C., & El-Khalil, R. (2017). CSR, organizational identification, normative commitment, and the moderating effect of the importance of CSR. The Journal of Developing Areas, 51(3), 409-424. en_US
dc.author.email abdulnasser.kassar@lau.edu.lb en_US
dc.author.email lmasara@lau.edu.lb en_US
dc.author.email raed.elkhalil@lau.edu.lb en_US
dc.identifier.tou http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php en_US
dc.identifier.url https://muse.jhu.edu/article/662361/pdf en_US
dc.orcid.id https://orcid.org/0000-0002-8423-8723
dc.orcid.id https://orcid.org/0000-0002-2514-1120 en_US
dc.author.affiliation Lebanese American University en_US


Files in this item

This item appears in the following Collection(s)

Show simple item record

Search LAUR


Advanced Search

Browse

My Account