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| dc.contributor.author | Dagher, Grace | |
| dc.contributor.author | Kalliny, Morris | |
| dc.contributor.author | Minor, Michael S. | |
| dc.contributor.editor | Bernhardt, Kenneth L. | en_US |
| dc.contributor.editor | Boles, James S. | en_US |
| dc.contributor.editor | Ellen, Pam Scholder | en_US |
| dc.date.accessioned | 2017-09-13T13:48:44Z | |
| dc.date.available | 2017-09-13T13:48:44Z | |
| dc.date.copyright | 2004 | en_US |
| dc.date.issued | 2017-09-13 | |
| dc.identifier.isbn | 887573115 | en_US |
| dc.identifier.uri | http://hdl.handle.net/10725/6183 | en_US |
| dc.description.abstract | The purpose of this study is to compare television advertisements in several Arab countries (Saudi Arabia, Egypt, and Lebanon) and the United States. We fulfill this objective by conducting a television advertisement content analysis. We find similarities and differences between Arab and U.S. advertising. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | American Marketing Association | en_US |
| dc.subject | Marketing research -- Congresses | en_US |
| dc.subject | Television advertising -- Religious aspects -- Congresse | en_US |
| dc.title | The Impact of Cultural Differences and Religion on Television Advertising | en_US |
| dc.type | Conference Paper / Proceeding | en_US |
| dc.title.subtitle | A Content Analysis of the United States and the Arab World | en_US |
| dc.author.school | SOB | en_US |
| dc.author.idnumber | 199709080 | en_US |
| dc.author.department | Department of Management Studies (MNGT) | en_US |
| dc.description.embargo | N/A | en_US |
| dc.description.physdesc | xxi, 401 p. : ill. | en_US |
| dc.title.altrnative | 2004 AMA educators' proceedings | en_US |
| dc.publication.place | Chicago | en_US |
| dc.keywords | T.V. | en_US |
| dc.keywords | TV Advertisements | en_US |
| dc.keywords | Television Ads | en_US |
| dc.description.bibliographiccitations | Includes bibliographical references and index. | en_US |
| dc.identifier.ctation | Kalliny, M., Dagher, G.K and Minor, M. (2004). The Impact of Cultural Differences and Religion on Television Advertising: A Content Analysis of the United States and the Arab World. American Marketing Association (AMA) Summer Educator’s Conference Proceedings, Vol. 15, pp. 165-171. | en_US |
| dc.author.email | grace.dagher@lau.edu.lb | en_US |
| dc.conference.pages | 165-171 | en_US |
| dc.conference.subtitle | Enhancing knowledge development in marketing | en_US |
| dc.conference.title | 2004 AMA educators' proceedings | en_US |
| dc.identifier.tou | http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php | en_US |
| dc.identifier.url | https://archive.ama.org/archive/Community/ARC/Gated/Documents/Connections/ARC_AMA_SUMMER2004.pdf | en_US |
| dc.orcid.id | https://orcid.org/0000-0001-8450-3526 | en_US |
| dc.publication.date | 2004 | en_US |
| dc.volume | 15 | en_US |
| dc.author.affiliation | Lebanese American University | en_US |
