The Impact of Cultural Differences and Religion on Television Advertising

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dc.contributor.author Dagher, Grace
dc.contributor.author Kalliny, Morris
dc.contributor.author Minor, Michael S.
dc.contributor.editor Bernhardt, Kenneth L. en_US
dc.contributor.editor Boles, James S. en_US
dc.contributor.editor Ellen, Pam Scholder en_US
dc.date.accessioned 2017-09-13T13:48:44Z
dc.date.available 2017-09-13T13:48:44Z
dc.date.copyright 2004 en_US
dc.date.issued 2017-09-13
dc.identifier.isbn 887573115 en_US
dc.identifier.uri http://hdl.handle.net/10725/6183 en_US
dc.description.abstract The purpose of this study is to compare television advertisements in several Arab countries (Saudi Arabia, Egypt, and Lebanon) and the United States. We fulfill this objective by conducting a television advertisement content analysis. We find similarities and differences between Arab and U.S. advertising. en_US
dc.language.iso en en_US
dc.publisher American Marketing Association en_US
dc.subject Marketing research -- Congresses en_US
dc.subject Television advertising -- Religious aspects -- Congresse en_US
dc.title The Impact of Cultural Differences and Religion on Television Advertising en_US
dc.type Conference Paper / Proceeding en_US
dc.title.subtitle A Content Analysis of the United States and the Arab World en_US
dc.author.school SOB en_US
dc.author.idnumber 199709080 en_US
dc.author.department Department of Management Studies (MNGT) en_US
dc.description.embargo N/A en_US
dc.description.physdesc xxi, 401 p. : ill. en_US
dc.title.altrnative 2004 AMA educators' proceedings en_US
dc.publication.place Chicago en_US
dc.keywords T.V. en_US
dc.keywords TV Advertisements en_US
dc.keywords Television Ads en_US
dc.description.bibliographiccitations Includes bibliographical references and index. en_US
dc.identifier.ctation Kalliny, M., Dagher, G.K and Minor, M. (2004). The Impact of Cultural Differences and Religion on Television Advertising: A Content Analysis of the United States and the Arab World. American Marketing Association (AMA) Summer Educator’s Conference Proceedings, Vol. 15, pp. 165-171. en_US
dc.author.email grace.dagher@lau.edu.lb en_US
dc.conference.pages 165-171 en_US
dc.conference.subtitle Enhancing knowledge development in marketing en_US
dc.conference.title 2004 AMA educators' proceedings en_US
dc.identifier.tou http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php en_US
dc.identifier.url https://archive.ama.org/archive/Community/ARC/Gated/Documents/Connections/ARC_AMA_SUMMER2004.pdf en_US
dc.orcid.id https://orcid.org/0000-0001-8450-3526 en_US
dc.publication.date 2004 en_US
dc.volume 15 en_US
dc.author.affiliation Lebanese American University en_US

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