The Impact of Cultural Differences and Religion on Television Advertising

Dagher, Grace; Kalliny, Morris; Minor, Michael S.

The Impact of Cultural Differences and Religion on Television Advertising

Dagher, Grace; Kalliny, Morris; Minor, Michael S.

URL: https://archive.ama.org/archive/Community/ARC/Gated/Documents/Connections/ARC_AMA_SUMMER2004.pdf

Date: 2017-09-13

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Abstract:

The purpose of this study is to compare television advertisements in several Arab countries (Saudi Arabia, Egypt, and Lebanon) and the United States. We fulfill this objective by conducting a television advertisement content analysis. We find similarities and differences between Arab and U.S. advertising.

Citation:

Kalliny, M., Dagher, G.K and Minor, M. (2004). The Impact of Cultural Differences and Religion on Television Advertising: A Content Analysis of the United States and the Arab World. American Marketing Association (AMA) Summer Educator’s Conference Proceedings, Vol. 15, pp. 165-171.