| dc.contributor.author | Ghazzaoui, Mohamad A. | |
| dc.date.accessioned | 2011-09-15T06:02:11Z | |
| dc.date.available | 2011-09-15T06:02:11Z | |
| dc.date.copyright | 1993 | en_US |
| dc.date.issued | 2011-09-15 | |
| dc.date.submitted | 1993-01 | |
| dc.identifier.uri | http://hdl.handle.net/10725/563 | |
| dc.description | Includes bibliographical references (l. 93-94). | en_US |
| dc.language.iso | en | en_US |
| dc.subject | Bank marketing -- Lebanon | en_US |
| dc.subject | Communication in financial institutions | en_US |
| dc.subject | Banks and banking -- Communication systems -- Marketing | en_US |
| dc.title | Marketing communication programs in the Lebanese banking sector. (c1993) | en_US |
| dc.type | Thesis | en_US |
| dc.term.submitted | Fall | en_US |
| dc.author.school | SOB | en_US |
| dc.author.commembers | Tarek Mikdashi | en_US |
| dc.author.woa | RA | en_US |
| dc.author.department | MS in Business | en_US |
| dc.description.physdesc | 1 bound copy: x, 94 leaves; ill., tables available at RNL. | en_US |
| dc.author.division | Management | en_US |
| dc.author.advisor | Nouri Beyrouti | en_US |
| dc.identifier.doi | https://doi.org/10.26756/th.1993.6 | en_US |
| dc.identifier.tou | http://libraries.lau.edu.lb/research/laur/terms-of-use/thesis.php | en_US |