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Segmenting meeting and event management organizations based on business performance

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dc.contributor.author Assaker, Guy
dc.contributor.author Hallak, Rob
dc.contributor.author McCabe, Vivienne S.
dc.contributor.author Brown, Graham
dc.date.accessioned 2017-04-11T10:43:49Z
dc.date.available 2017-04-11T10:43:49Z
dc.date.copyright 2016 en_US
dc.identifier.issn 1943-4308 en_US
dc.identifier.uri http://hdl.handle.net/10725/5532
dc.description.abstract This study examines the characteristics and practices of small- and medium-sized meeting and event management organizations (MEMOs). Using data collected from 120 MEMOs in Australia, cluster analysis, chi-square, and Kruskal–Wallis were used to categorize and profile these organizations based on their performance levels. Significant differences were found between high-performing enterprises (HPE), average-performing enterprises (APE), and low-performing enterprises (LPE). These differences relate to a number of business and owner characteristics, including the age of the business, its legal structure, and the owners' level of entrepreneurial skills. These characteristics were used to both profile the HPEs and to identify factors that influence business performance. The findings from this study present implications for researchers in events and entrepreneurial studies as well as for policymakers aiming to support the sustainable development of the events management industry. en_US
dc.language.iso en en_US
dc.title Segmenting meeting and event management organizations based on business performance en_US
dc.type Article en_US
dc.description.version Published en_US
dc.author.school SOB en_US
dc.author.idnumber 199635060 en_US
dc.author.department Department of Hospitality Management and Marketing (HMKT) en_US
dc.description.embargo N/A en_US
dc.relation.journal Event Management en_US
dc.journal.volume 20 en_US
dc.journal.issue 3 en_US
dc.article.pages 383-393 en_US
dc.keywords Australia en_US
dc.keywords Cluster analysis en_US
dc.keywords Enterprise performance en_US
dc.keywords Event management organizations (MEMOS) en_US
dc.keywords Small firms en_US
dc.identifier.doi https://doi.org/10.3727/152599516X14682560744758 en_US
dc.identifier.ctation Hallak, R., McCABE, V. S., Brown, G., & Assaker, G. (2016). Segmenting Meeting and Event Management Organizations Based on Business Performance. Event Management, 20(3), 383-393. en_US
dc.author.email guy.assaker@lau.edu.lb en_US
dc.identifier.tou http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php en_US
dc.identifier.url http://ku7rj9xt8c.scholar.serialssolutions.com/?sid=google&auinit=R&aulast=Hallak&atitle=Segmenting+Meeting+and+Event+Management+Organizations+Based+on+Business+Performance&id=doi:10.3727/152599516X14682560744758&title=Event+management&volume=20&issue=3&date=2016&spage=383&issn=1525-9951 en_US
dc.author.affiliation Lebanese American University en_US


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