National and international perfume brands sales in Lebanon. (c1996)

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dc.contributor.author Costa, Ziad H.
dc.date.accessioned 2011-05-17T08:39:20Z
dc.date.available 2011-05-17T08:39:20Z
dc.date.copyright 1996 en_US
dc.date.issued 2011-05-17
dc.date.submitted 1996-11-26
dc.identifier.uri http://hdl.handle.net/10725/473
dc.description Includes bibliographical references (l. 82). en_US
dc.description.abstract This study shows that foreign perfumes are still dominant in our rapidly growing perfumery industry. Despite the presence of domestic brands at low prices in the market, the people's buying behavior is oriented towards the purchase of foreign brands. The people's buying behavior is influenced by certain factors which include the product, price, promotion, and packaging, all of which known as the "marketing-mix tools." In this respect two brands have been studied, one of which is foreign and a leader in sales volume in Lebanon: "Jovan Musk" of Coty Products and the other is domestic "Charles muster" also leader in sales volume as far as domestic brands is concerned. This study provides the reasons behind the present performance of domestic perfumes in competing with foreign ones. Conclusions and recommendations are illustrated at the last chapter. en_US
dc.language.iso en en_US
dc.subject Perfumes industry -- Lebanon -- Comparative studies en_US
dc.title National and international perfume brands sales in Lebanon. (c1996) en_US
dc.type Thesis en_US
dc.title.subtitle A comparative study en_US
dc.term.submitted Fall en_US
dc.author.school SOB en_US
dc.author.commembers Noun Beyrouti en_US
dc.author.woa RA en_US
dc.author.department Master of Bus. Administration en_US
dc.description.physdesc 1 bound copy: 81, 6 leaves; tables available at RNL. en_US
dc.author.division Management en_US
dc.author.advisor Lewis Presner en_US
dc.identifier.doi https://doi.org/10.26756/th.1996.23 en_US
dc.identifier.tou http://libraries.lau.edu.lb/research/laur/terms-of-use/thesis.php en_US

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