.

The process of strategy formulation by major Lebanese firms in the furniture industry. (c1994)

LAUR Repository

Show simple item record

dc.contributor.author Wanna, Houda
dc.date.accessioned 2011-05-10T13:18:39Z
dc.date.available 2011-05-10T13:18:39Z
dc.date.copyright 1994 en_US
dc.date.issued 2011-05-10
dc.date.submitted 1994-06-01
dc.identifier.uri http://hdl.handle.net/10725/446
dc.description Includes bibliographical references (l. 88-89). en_US
dc.description.abstract Strategy has always been used as a systematic process to understand the future implications of present decisions. Herbiniak and Joyce (1984) define strategy as a decision process concerned with developing long-term objectives and aligning organizational capabilities and environmental contingencies so as to obtain them. Without sound strategic formulation plan, an organization will have to rely on continuing good luck to maintain adequate performance. Thus, the main purpose of this research is to determine whether the key issues in formulating a competitive strategy are applied in the Lebanese furniture industry. In addition, the current research aims at identifying the role of management in coping with the organizational changes in the current environmental developments. Based on the results of the studied major furniture firms in Lebanon, it is concluded that the process of strategy formulation is still very limited in practice. Many managers relate this limitation to the economic conditions and to the fluctuating market in Lebanon. This market is like a thin tube where any tiny drop of water affects the level of water in the tube; whereas; other markets are like wide tubes which are not directly affected by small changes. Finally, by analyzing in depth the current states of major furniture firms in the Lebanese industry, it is recommended that every firm should establish an independent specialized marketing department which works on analyzing the current and future trends in the market. These firms must be equipped with the qualified top managers who have long term prospects and who encourage innovation and involvement on the part of their managers and employees. en_US
dc.language.iso en en_US
dc.subject Strategic planning en_US
dc.subject Furniture industry and trade -- Lebanon en_US
dc.title The process of strategy formulation by major Lebanese firms in the furniture industry. (c1994) en_US
dc.type Thesis en_US
dc.term.submitted Spring en_US
dc.author.school Business en_US
dc.author.commembers Dr. Hussin Hejase en_US
dc.author.woa RA en_US
dc.author.department MS in Business en_US
dc.description.physdesc 1 bound copy: 89 leaves; ill. available at RNL. en_US
dc.author.division Management en_US
dc.author.advisor Dr. Sawsan El- Hajjar en_US
dc.identifier.doi https://doi.org/10.26756/th.1994.18


Files in this item

This item appears in the following Collection(s)

Show simple item record

Search LAUR


Advanced Search

Browse

My Account