Abstract:
As a result of the state of the art advances in technology the classical description / requirements so that to open a TV station are no longer valid. This project will cover the possibility/feasibility of opening a Chatting TV located in Beirut Lebanon and that covers the entire Arab World (Saudi Arabia - Lebanon- Egypt - Jordan - UAE – Qatar Bahrain ...). Aspects to be covered in this project are: Technological requirements (description, usage, source, cost), Legal structure, Marketing strategies and the Marketing Mix, Role of management and the different departments, Geographical coverage, the anticipated internal Strengths and Weaknesses, as well as, the external Opportunities and Threats, the Competitive environment (Major and lesser competitors), Financial analysis (Projected Balance Sheet and Income Statement)……
