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An Expectancy-Value Approach to the Study of Beliefs Underlying Consumer Boycott Intention

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dc.contributor.author Farah, Maya F.
dc.date.accessioned 2016-05-31T11:15:21Z
dc.date.available 2016-05-31T11:15:21Z
dc.date.copyright 2014 en_US
dc.identifier.issn 1833-3850 en_US
dc.identifier.uri http://hdl.handle.net/10725/3911
dc.description.abstract In order to (a) investigate the expectancy-value model supporting the beliefs behind boycott intentions in thetheory of planned behaviour, and (b) to identify the specific beliefs that could be used as targets incounter-boycott participation interventions, this paper adopts a socio-cognitive approach to examine the beliefsunderpinning consumers' boycott intention. A randomized systematic sample of 500 respondents completed aquestionnaire measuring both the indirect and direct TPB variables with respect to boycotting. The statisticalresults confirmed the validity of the expectancy-value principle in the TPB. By delineating the beliefs that werestatistically significant predictors of direct TPB measures and intention, the study identified belief targets thatcan be utilized to develop countermeasures persuading consumers not to boycott American companies in theArab World. This application of a socio-psychological theory to consumers' boycott behaviour yieldedsignificant contributions both at the empirical and the managerial levels.
dc.language.iso en en_US
dc.title An Expectancy-Value Approach to the Study of Beliefs Underlying Consumer Boycott Intention en_US
dc.type Article en_US
dc.description.version Published en_US
dc.author.school SOB en_US
dc.author.idnumber 199705300 en_US
dc.author.department Department of Hospitality Management and Marketing (HMKT) en_US
dc.description.embargo N/A en_US
dc.relation.journal International Journal of Business and Management en_US
dc.journal.volume 9 en_US
dc.journal.issue 10 en_US
dc.article.pages 101-115 en_US
dc.identifier.doi https://doi.org/10.5539/ijbm.v9n10p101
dc.identifier.ctation Farah, M. F. (2014). An Expectancy-Value Approach to the Study of Beliefs Underlying Consumer Boycott Intention. International Journal of Business and Management, 9(10), 101. en_US
dc.author.email MFarah@lau.edu.lb
dc.identifier.tou http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php en_US
dc.identifier.url http://search.proquest.com/openview/ffc7906093ef2ab2f6a9c75e026b4ec2/1?pq-origsite=gscholar en_US
dc.orcid.id https://orcid.org/0000-0002-6251-4096


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