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Exploring consumer boycott intelligence using a socio-cognitive approach

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dc.contributor.author Farah, Maya F.
dc.contributor.author Newman, Andrew J.
dc.date.accessioned 2016-05-31T09:07:45Z
dc.date.available 2016-05-31T09:07:45Z
dc.date.copyright 2010 en_US
dc.identifier.issn 0148-2963 en_US
dc.identifier.uri http://hdl.handle.net/10725/3907
dc.description.abstract Despite a worldwide growth in the number of boycott campaigns, the results of studies are inconclusive as the motives behind individual participation are still largely ignored. Drawing on a socio-cognitive theory, the theory of planned behavior, this research investigates whether the direct variables of attitude, subjective norm and perceived behavioral control, help predict consumers' boycott intention. Conducted in Lebanon, this work employs a survey design administered to a randomized systematic sample of 500 Muslim and Christian consumers. The sample is split into two sub-samples reflecting the main religious groups in the Middle-East. Results show that although the Muslim participants appear more prone to participate in the boycott, still attitude, subjective norms, and perceived behavioral control are all significant predictors of intentions in both communities with the attitudinal component carrying the most weight. This application of a social psychology theory to the consumers' passive resistance to purchasing yielded significant contributions at the theoretical, empirical, and managerial levels. en_US
dc.language.iso en en_US
dc.title Exploring consumer boycott intelligence using a socio-cognitive approach en_US
dc.type Article en_US
dc.description.version Published en_US
dc.author.school SOB en_US
dc.author.idnumber 199705300 en_US
dc.author.department Department of Hospitality Management and Marketing (HMKT) en_US
dc.description.embargo N/A en_US
dc.relation.journal Journal of Business Research en_US
dc.journal.volume 63 en_US
dc.journal.issue 4 en_US
dc.article.pages 347-355 en_US
dc.keywords Consumer attitudes en_US
dc.keywords Market intelligence en_US
dc.keywords Boycotting intentions en_US
dc.keywords Theory of planned behavior en_US
dc.identifier.doi http://dx.doi.org/10.1016/j.jbusres.2009.03.019 en_US
dc.identifier.ctation Farah, M. F., & Newman, A. J. (2010). Exploring consumer boycott intelligence using a socio-cognitive approach. Journal of Business Research, 63(4), 347-355. en_US
dc.author.email MFarah@lau.edu.lb en_US
dc.identifier.tou http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php en_US
dc.identifier.url http://www.sciencedirect.com/science/article/pii/S0148296309001258 en_US


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