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Television Advertising in the Arab World

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dc.contributor.author Dagher, Grace
dc.contributor.author Kalliny, Morris
dc.contributor.author Minor, Micheal
dc.contributor.author De Los Santos, Gilberto
dc.date.accessioned 2016-05-24T07:14:55Z
dc.date.available 2016-05-24T07:14:55Z
dc.date.copyright 2008
dc.identifier.issn 0021-8499 en_US
dc.identifier.uri http://hdl.handle.net/10725/3877
dc.description.abstract This article reviews the current status of advertising in the Arab world with special attention given to television advertising. After providing a review of the literature and the status of television advertising, we provide the results of a content analysis dealing with various cultural values used in television advertising in various countries in the Arab world. This article points out that the potential for television advertising is enormous due to the proliferation of satellite television across the Arab world. This study finds that despite the common belief that the Arab world is vastly different from the United States, there are some similarities between the two in television advertising. en_US
dc.language.iso en en_US
dc.title Television Advertising in the Arab World en_US
dc.type Article en_US
dc.description.version Published en_US
dc.title.subtitle A Status Report en_US
dc.author.school SOB en_US
dc.author.idnumber 199709080 en_US
dc.author.department Department of Management Studies (MNGT) en_US
dc.description.embargo N/A en_US
dc.relation.journal Journal of advertising research en_US
dc.journal.volume 48 en_US
dc.journal.issue 2 en_US
dc.article.pages 215-223 en_US
dc.identifier.doi http://dx.doi.org/10.2501/S0021849908080252 en_US
dc.identifier.ctation Kalliny, M., Dagher, G., Minor, M. S., & De Los Santos, G. (2008). Television advertising in the Arab world: A status report. Journal of Advertising Research, 48(2), 215-223. en_US
dc.author.email grace.dagher@lau.edu.lb en_US
dc.identifier.tou http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php en_US
dc.identifier.url http://www.journalofadvertisingresearch.com/content/48/2/215.abstract en_US
dc.orcid.id https://orcid.org/0000-0001-8450-3526 en_US


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