The Pharmaceutical industry

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dc.contributor.author Beyrouti, Nouri
dc.contributor.author Othman, Ghina S.
dc.date.accessioned 2016-05-20T11:39:37Z
dc.date.available 2016-05-20T11:39:37Z
dc.date.issued 2016-05-20
dc.identifier.issn 1548-1859 en_US
dc.identifier.uri http://hdl.handle.net/10725/3864 en_US
dc.description.abstract The challenges confronting the pharmaceutical industry are multiple and mounting, so too are the opportunities (Accenture, 2006). In 2008, the global pharmaceuticals, biotechnology, and life sciences industry group generated total revenues of $917 billion, while the pharmaceuticals alone proved to be the most lucrative for this group, generating alone total revenue of $684.2 billion, representing 74.61% of the industry's overall value (Datamonitor, 2009). As such, the pharmaceutical industry constitutes one of todays most important and fast growing sectors. Yet, as any other global market, the pharmaceutical industry is continuously changing and adapting to new technologies of the modern era. The purpose of this study is to identify the key factors that drive pharmacists to engage more in the E-marketing trends within the Lebanese pharmaceutical B2B supply chain. en_US
dc.language.iso en en_US
dc.title The Pharmaceutical industry en_US
dc.type Article en_US
dc.description.version Published en_US
dc.title.subtitle an assessment of the development of e-marketing and supply chains management (The case of Lebanon) en_US
dc.author.school SOB en_US
dc.author.idnumber 199129150 en_US
dc.author.department Department of Hospitality Management and Marketing (HMKT) en_US
dc.description.embargo N/A en_US
dc.relation.journal Business Journal for Entrepreneurs en_US
dc.journal.volume 2013 en_US
dc.journal.issue 1 en_US
dc.article.pages 61-84 en_US
dc.identifier.ctation Beyrouti, N., & Othman, G. S. (2013). The Pharmaceutical Industry: An Assessment of the Development of E-Marketing And Supply Chains Management (The Case of Lebanon). Business Journal for Entrepreneurs, 2013(1). en_US
dc.author.email nbeyruti@lau.edu.lb en_US
dc.identifier.tou http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php en_US
dc.identifier.url http://web.b.ebscohost.com/abstract?site=ehost&scope=site&jrnl=15481859&AN=89332343&h=J0bsXBHOQH9z%2bH0WEKY5NhyOpQhhPu9ApSxXzBqXyBLh12JDIDNSezehwHShrjn7SVPu4p7qtP%2bNrzyzJXHSUw%3d%3d&crl=c&resultLocal=ErrCrlNoResults&resultNs=Ehost&crlhashurl=login.aspx%3fdirect%3dtrue%26profile%3dehost%26scope%3dsite%26authtype%3dcrawler%26jrnl%3d15481859%26AN%3d89332343 en_US
dc.orcid.id https://orcid.org/0000-0001-7857-5849 en_US

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