The attitude of lebanese plastic surgery clinics towards implementing E-CRM

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dc.contributor.author Beyrouti, Nouri
dc.contributor.author Charbaji, Abdel Razzak
dc.date.accessioned 2016-05-20T08:38:13Z
dc.date.available 2016-05-20T08:38:13Z
dc.date.copyright 2012 en_US
dc.date.issued 2016-05-20
dc.identifier.issn 2152-6486 en_US
dc.identifier.uri http://hdl.handle.net/10725/3856 en_US
dc.description.abstract The massive breakthrough in medical tourism caused by the innovation in technologies and communication networks, made Lebanon a central pole in the industry of hospital services. Under the latter domain, plastic surgery clinics have witnessed an escalation in demand where numerous patients are travelling to seek this type of cosmetically procedures. Monitoring this stream of demand requires proper customer relationship management tools which are vital to sustain interaction with customers. This created a need to assess CRM's status within plastic surgery clinics, whether it is implemented or not. The methodology for investigating such question was based on selecting a convenient sample of thirty one plastic surgery clinics and institutions. The distribution of the questionnaire covered Mount Lebanon, Beirut, and Saida. Even though the business of the Lebanese plastic surgery clinics is booming in Lebanon but these clinics lack awareness and knowledge in dealing with innovative marketing concepts such as eCRM. en_US
dc.language.iso en en_US
dc.title The attitude of lebanese plastic surgery clinics towards implementing E-CRM en_US
dc.type Article en_US
dc.description.version Published en_US
dc.author.school SOB en_US
dc.author.idnumber 199129150 en_US
dc.author.department Department of Hospitality Management and Marketing (HMKT) en_US
dc.description.embargo N/A en_US
dc.relation.journal Journal of International Diversity en_US
dc.journal.volume 2012 en_US
dc.journal.issue 2 en_US
dc.article.pages 1-31 en_US
dc.identifier.ctation Charbaji, A. R., & Beyrouti, N. (2012). The Attitude Of Lebanese Plastic Surgery Clinics Towards Implementing E-CRM. Journal of International Diversity, 2012(2). en_US
dc.author.email nbeyruti@lau.edu.lb en_US
dc.identifier.tou http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php en_US
dc.identifier.url http://connection.ebscohost.com/c/articles/85678209/attitude-lebanese-plastic-surgery-clinics-towards-implementing-e-crm en_US
dc.orcid.id https://orcid.org/0000-0001-7857-5849 en_US

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