Internationalisation of menus

Abstract

This study measures Lebanese consumer satisfaction and dining experiences at international restaurants or restaurants that offer international food items. Specifically, the study identifies which international food items are most popular in Lebanon. Results indicate that speed of service, portion size, food taste, and the inclusion of international food items on menus are important variables in predicting Lebanese consumer satisfaction. In fact, these variables account for (R2= 77.1p<0.001) of variation in Lebanese consumer satisfaction.