Abstract:
This study addresses the evolution of strategic alliances in the hospitality and travel industry. The impact of strategic alliances on hospitality and travel industry stakeholders quality of life will be explored. Two real life cases will be presented and analyzed in order to understand the effect of alliances on quality of life.
Citation:
Ladki, S. M., & Shatila, M. A. (2003). The Impact of Strategic Alliances on the Hospitality and Travel Industry Stakeholders Quality of Life. Journal of Transnational Management Development, 8(1-2), 157-170.