Dining behavior exhibited by Lebanese consumers during the month of Ramadan

Abstract

The purpose of this study is to report about the dining behavior exhibited by Lebanese consumers during the month of Ramadan. Five factors with eigenvalues of 1.0 or more emerged from the factor analysis, which explained 67.5% of the variance. People visit Ramadanic tents for the purpose of socialization and entertainment more than for Iftar t = 7.62 p = 0.001. Further, religious values were found not to have any significant effect on the decision to visit Ramadanic tents, whereas respondent life style significantly affects consumer intention to visit Ramadanic tents.