Consumer involvement in restaurant selection

Ladki, Said M.; Nomani, M. Z. A.

Consumer involvement in restaurant selection

Ladki, Said M.; Nomani, M. Z. A.

URI: http://hdl.handle.net/10725/3798

URL: http://www.tandfonline.com/doi/abs/10.1300/J071v02n01_03

DOI: http://dx.doi.org/10.1300/J071v02n01_03

Date: 2016-05-16

Terms of Use: This item is made available under the terms and conditions applicable to " Article ", as set forth at: http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php

Abstract:

This study evaluates the effect of consumer orientation, consumer psychological involvement, and restaurant attributes on satisfaction with dining in ethnic restaurants. The sample represented 232 consumers. Correlation analysis revealed that the opinion, belief, and behavioral intentions of the active consumer significantly affect satisfaction. For the passive consumer no significant effect was found. Results of the stepwise regression analysis revealed that consumer satisfaction was significantly affected by restaurant attributes. Findings of this study contribute not only to consumer self-concept theory and satisfaction theory but also offers practical implications to the ethnic restaurant industry.

Citation:

Ladki, S. M., & Nomami, M. Z. A. (1996). Consumer involvement in restaurant selection: a measure of satisfaction/dissatisfaction (part II). Journal of nutrition in recipe & menu development, 2(1), 15-32.