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The Impact of Environment Concern and Attitude on Green Purchasing Behavior

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dc.contributor.author Dagher, Grace K.
dc.contributor.author Kassar, Abdul-Nasser
dc.contributor.author Itani, Omar
dc.date.accessioned 2016-05-12T10:54:15Z
dc.date.available 2016-05-12T10:54:15Z
dc.date.copyright 2015
dc.identifier.issn 1813-5498 en_US
dc.identifier.uri http://hdl.handle.net/10725/3767
dc.description.abstract The purpose of this study is to examine the moderating effect of gender on the relationship between environmental concern and attitude towards green purchasing behavior from a Lebanese consumer perspective. This study is based on socialization theory, which suggests that individual behavior is shaped by gender expectation in relation to the cultural context. An online questionnaire was used to collect data from Lebanese consumers with independent purchasing power. A total of 326 complete questionnaires were analyzed in this study. The moderating effect of gender was found to be significant and affect both environmental concern and attitude towards green purchasing behavior. The results of this study provide insights for both practitioners and scholars. The findings revealed that green marketers could benefit from increasing the level of environmental concern and attitude among both males and females. It is recommended that marketers, educators and policymakers understand the uniqueness of each market to promote green behavior. Future studies should examine the new social role of females and how it affects the green behavior. en_US
dc.language.iso en en_US
dc.title The Impact of Environment Concern and Attitude on Green Purchasing Behavior en_US
dc.type Article en_US
dc.description.version Published en_US
dc.title.subtitle Gender as The Moderator en_US
dc.author.school SOB en_US
dc.author.idnumber 199529190 en_US
dc.author.idnumber 199709080
dc.author.department Department of Information Technology and Operations Management (ITOM) en_US
dc.description.embargo N/A en_US
dc.relation.journal Contemporary Management Research en_US
dc.journal.volume 11 en_US
dc.journal.issue 2 en_US
dc.article.pages 179-206 en_US
dc.keywords Environmental Attitude en_US
dc.keywords Environmental Concern en_US
dc.keywords Gender en_US
dc.keywords Green Purchasing Behavior en_US
dc.keywords ECEA en_US
dc.identifier.doi http://dx.doi.org/10.7903/cmr.13625
dc.identifier.ctation Dagher, G. K., Itani, O., & Kassar, A. N. (2015). The Impact of Environment Concern and Attitude on Green Purchasing Behavior: Gender as The Moderator. Contemporary Management Research, 11(2), 179. en_US
dc.author.email grace.dagher@lau.edu.lb en_US
dc.author.email abdulnassar.kassar@lau.edu.lb
dc.identifier.tou http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php en_US
dc.identifier.url http://search.proquest.com/docview/1694690603?pq-origsite=gscholar en_US
dc.orcid.id https://orcid.org/0000-0001-8450-3526 en_US
dc.orcid.id https://orcid.org/0000-0002-8423-8723 en_US


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