Validating a Structural Model of Destination Image, Satisfaction, and Loyalty Across Gender and Age

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dc.contributor.author Assaker, Guy en_US
dc.contributor.author Assad, Tony en_US
dc.contributor.author Hallak, Rob en_US
dc.contributor.author Assaf, A. George en_US
dc.date.accessioned 2016-05-09T12:49:07Z en_US
dc.date.available 2016-05-09T12:49:07Z en_US
dc.date.copyright 2015 en_US
dc.date.issued 2016-05-09
dc.identifier.issn 1083-5423 en_US
dc.identifier.uri http://hdl.handle.net/10725/3737 en_US
dc.description.abstract This study validates an interesting model of destination image (DI), tourist satisfaction, and loyalty across gender and age. We confirm that DI predicts satisfaction and has a significant direct and indirect effect on loyalty. After examining the validated structural model across different groups of respondents based on gender, age, and the gender by age interaction, we found that the model constructs differ across some of the groups. Specifically, young males from the sample were less likely to develop destination loyalty despite having a strong destination image of Australia and reportedly being satisfied with their trip experience. The findings present important implications concerning the predictors of destination loyalty across market segments with different demographics. en_US
dc.language.iso en en_US
dc.title Validating a Structural Model of Destination Image, Satisfaction, and Loyalty Across Gender and Age en_US
dc.type Article en_US
dc.description.version Published en_US
dc.title.subtitle Multigroup Analysis with PLS-SEM en_US
dc.author.school SOB en_US
dc.author.idnumber 199635060 en_US
dc.author.idnumber 198790050 en_US
dc.author.department Department of Hospitality Management and Marketing (HMKT) en_US
dc.description.embargo N/A en_US
dc.relation.journal Tourism Analysis en_US
dc.journal.volume 20 en_US
dc.journal.issue 6 en_US
dc.article.pages 577-591 en_US
dc.keywords Age en_US
dc.keywords Destination Image (DI) en_US
dc.keywords Destination loyalty en_US
dc.keywords Gender en_US
dc.keywords Moderating effect en_US
dc.keywords Structural equation modeling (SEM) en_US
dc.identifier.doi http://dx.doi.org/10.3727/108354215X14464845877797 en_US
dc.identifier.ctation Assaker, G., Hallak, R., Assaf, A. G., & Assad, T. (2015). Validating a Structural Model of Destination Image, Satisfaction, and Loyalty Across Gender and Age: Multigroup Analysis with PLS-SEM. Tourism Analysis, 20(6), 577-591. en_US
dc.author.email guy.assaker@lau.edu.lb en_US
dc.author.email tassad@lau.edu.lb en_US
dc.identifier.tou http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php en_US
dc.identifier.url http://www.ingentaconnect.com/content/cog/ta/2015/00000020/00000006/art00001 en_US

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