Price fairness perceptions and hotel customers’ behavioral intentions

LAUR Repository

Show simple item record

dc.contributor.author Assaker, Guy en_US
dc.contributor.author El-Haddad, Rania en_US
dc.contributor.author Hallak, Rob en_US
dc.date.accessioned 2016-05-09T12:42:17Z en_US
dc.date.available 2016-05-09T12:42:17Z en_US
dc.date.copyright 2015 en_US
dc.date.issued 2016-05-09
dc.identifier.issn 1356-7667 en_US
dc.identifier.uri http://hdl.handle.net/10725/3736 en_US
dc.description.abstract This study examines the causal relationship between consumers’ price fairness perceptions and behavioral intentions in the context of online hotel bookings. Using a cross-sectional sample of 506 customers of a budget hotel chain in the United Kingdom, structural equation modeling (using the partial least squares approach), multigroup t-test, and permutation tests were conducted to (1) validate the structural model where price fairness is the exogenous variable and behavioral intention is the endogenous variable and (2) examine whether the causal model is invariant (equivalent) across customers from different market segments—including, first-time and repeat customers, leisure, and business travelers. Results from the analysis supported a significant, direct relationship between customers’ perceptions of price fairness and behavioral intentions. The results of the multigroup test and permutation tests further indicated that first-time leisure customers are more sensitive to dynamic pricing practices and tend to perceive these practices as unfair. Thus, the budget hotel chain may want to be very cautious with new customers who are not familiar with this pricing practice. en_US
dc.language.iso en en_US
dc.title Price fairness perceptions and hotel customers’ behavioral intentions en_US
dc.type Article en_US
dc.description.version Published en_US
dc.author.school SOB en_US
dc.author.idnumber 199635060 en_US
dc.author.idnumber 201001437 en_US
dc.author.department Department of Hospitality Management and Marketing (HMKT) en_US
dc.description.embargo N/A en_US
dc.relation.journal Journal of Vacation Marketing en_US
dc.journal.volume 21 en_US
dc.journal.issue 3 en_US
dc.article.pages 262-276 en_US
dc.keywords Behavioral intentions en_US
dc.keywords Budget hotels en_US
dc.keywords Online bookings en_US
dc.keywords Price fairness en_US
dc.keywords Partial least squares SEM en_US
dc.identifier.doi http://dx.doi.org/10.1177/1356766715573651 en_US
dc.identifier.ctation El Haddad, R., Hallak, R., & Assaker, G. (2015). Price fairness perceptions and hotel customers’ behavioral intentions. Journal of Vacation Marketing, 21(3), 262-276. en_US
dc.author.email guy.assaker@lau.edu.lb en_US
dc.author.email rania.elhaddad@lau.edu.lb en_US
dc.identifier.tou http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php en_US
dc.identifier.url http://jvm.sagepub.com/content/21/3/262.short en_US

Files in this item

Files Size Format View

There are no files associated with this item.

This item appears in the following Collection(s)

Show simple item record

Search LAUR

Advanced Search


My Account