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Effects of Interpretive Guiding Outcomes on Tourist Satisfaction and Behavioral Intention

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dc.contributor.author Assaker, Guy
dc.contributor.author Huang, Songshan (Sam)
dc.contributor.author Weiler, Betty
dc.date.accessioned 2016-05-09T12:29:35Z
dc.date.available 2016-05-09T12:29:35Z
dc.date.copyright 2015 en_US
dc.identifier.issn 0047-2875 en_US
dc.identifier.uri http://hdl.handle.net/10725/3734
dc.description.abstract This study examined the effects of both cognitive and affective tour guide interpretation outcomes on tourist satisfaction and behavioral intention in a heritage tourism context. Data were collected via a survey of 282 inbound mainland Chinese tourists to Sovereign Hill, Ballarat, a heritage tourism site in Victoria, Australia. A hierarchical structural model was constructed based on a comprehensive literature review of tour guiding, interpretation, and tourist satisfaction and was tested applying partial least squares structural equation modeling. Results show that cognitive interpretation outcome has a greater impact on tourist satisfaction and sustaining visitor arrivals than affective interpretation outcome, whereas satisfaction with the guided tour experience directly affects behavioral intention and largely mediates the effect of cognitive interpretation outcome on behavioral intention. The study offers both theoretical insights in relation to interpretation and tourist satisfaction and practical implications for interpretive tour guiding. en_US
dc.language.iso en en_US
dc.title Effects of Interpretive Guiding Outcomes on Tourist Satisfaction and Behavioral Intention en_US
dc.type Article en_US
dc.description.version Published en_US
dc.author.school SOB en_US
dc.author.idnumber 199635060 en_US
dc.author.department Department of Hospitality Management and Marketing (HMKT) en_US
dc.description.embargo N/A en_US
dc.relation.journal Journal of Travel Research en_US
dc.journal.volume 54 en_US
dc.journal.issue 3 en_US
dc.article.pages 344-358 en_US
dc.keywords Tour guide en_US
dc.keywords Interpretation en_US
dc.keywords Tourist satisfactrion en_US
dc.keywords Behavioral intention en_US
dc.keywords Chinese tourist en_US
dc.identifier.doi http://dx.doi.org/10.1177/0047287513517426 en_US
dc.identifier.ctation Huang, S. S., Weiler, B., & Assaker, G. (2015). Effects of interpretive guiding outcomes on tourist satisfaction and behavioral intention. Journal of Travel Research, 54(3), 344-358. en_US
dc.author.email guy.assaker@lau.edu.lb en_US
dc.identifier.tou http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php en_US
dc.identifier.url http://jtr.sagepub.com/content/54/3/344.short en_US


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