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Examining a hierarchical model of Australia’s destination image

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dc.contributor.author Assaker, Guy
dc.date.accessioned 2016-05-09T12:20:30Z
dc.date.available 2016-05-09T12:20:30Z
dc.date.copyright 2014 en_US
dc.identifier.issn 1356-7667 en_US
dc.identifier.uri http://hdl.handle.net/10725/3733
dc.description.abstract This study presents a hierarchical model of a country’s destination image (DI). The model is empirically tested in the context of Australia as a tourism destination. Data were collected from 600 residents in four countries representing Australia’s main market segments for inbound visitors – China, the United Kingdom, the United States and South Korea. Partial least squares structural equation modelling confirmed that DI is best operationalized as a second-order factor model, which is formed by six first-order factors (destination attributes) of natural and well-known attractions, variety of tourist services and culture, quality of general tourist atmosphere, entertainment and recreation, general environment and accessibility. More specifically, the cross-sectional standardized regression/loadings demonstrate that ‘natural and well-known attractions’ as well as ‘accessibility’ had the largest effects on overall image formation. The attribute of ‘general environment’, on the other hand, had lowest effect on the country’s DI. Thus, the findings from this study advance existing knowledge on DI formation. Through a greater understanding of how DI is formed, the findings are of benefit to both tourism researchers and destination managers. New insights into how DI is formed among Australia’s key inbound markets present opportunities for new and effective marketing strategies. en_US
dc.language.iso en en_US
dc.title Examining a hierarchical model of Australia’s destination image en_US
dc.type Article en_US
dc.description.version Published en_US
dc.author.school SOB en_US
dc.author.idnumber 199635060 en_US
dc.author.department Department of Hospitality Management and Marketing (HMKT) en_US
dc.description.embargo N/A en_US
dc.relation.journal Journal of Vacation Marketing en_US
dc.journal.volume 20
dc.journal.issue 3
dc.article.pages 195-210 en_US
dc.keywords Australia en_US
dc.keywords Destination attributes en_US
dc.keywords Destination image en_US
dc.keywords Hierarchical model en_US
dc.keywords PLS-SEM en_US
dc.identifier.doi http://dx.doi.org/10.1177/1356766714527104 en_US
dc.identifier.ctation Assaker, G. (2014). Examining a hierarchical model of Australia’s destination image. Journal of Vacation Marketing, 20(3), 195-210. en_US
dc.author.email guy.assaker@lau.edu.lb en_US
dc.chapter.email guy.assaker@lau.edu.lb en_US
dc.identifier.tou http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php en_US
dc.identifier.url http://journals.sagepub.com/doi/abs/10.1177/1356766714527104 en_US


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