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Segmenting the Travel Market Based on the Tourists' Need for Novelty

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dc.contributor.author Assaker, Guy
dc.contributor.author Hallak, Rob
dc.date.accessioned 2016-05-09T11:32:44Z
dc.date.available 2016-05-09T11:32:44Z
dc.date.copyright 2014 en_US
dc.identifier.issn 1844-9743 en_US
dc.identifier.uri http://hdl.handle.net/10725/3730
dc.description.abstract This study examines segmentation of the Mediterranean travel market based on 450 European subjects who visited Mediterranean destinations during 2009. Using cluster, chi-square, and analysis of variance, the results indicated that travelers can be grouped into three segments based on novelty-seeking behavior. Significant differences were found between the three segments regarding age and travel companions, as well as previous visit status. The results also demonstrate significant differences across the three segments in terms of revisit intentions, with the low-novelty seeking group exhibiting the highest likelihood of returning, followed by medium-novelty seekers. High novelty seekers displayed the lowest propensity to return to a destination. The findings present new insights on tourist segments, in general, and in Mediterranean destinations in particular, providing an effective tool to segment the travel market based on novelty-seeking behavior. The findings also emphasize the need for both tourism scholars and practitioners to consider novelty when segmenting and profiling market segments, as novelty was found to influence revisit intention. en_US
dc.language.iso en en_US
dc.title Segmenting the Travel Market Based on the Tourists' Need for Novelty en_US
dc.type Article en_US
dc.description.version Published en_US
dc.title.subtitle Insihts and Implications for Mediterranean Destinations en_US
dc.author.school SOB en_US
dc.author.idnumber 199635060 en_US
dc.author.department Department of Hospitality Management and Marketing (HMKT) en_US
dc.description.embargo N/A en_US
dc.relation.journal Journal of Tourism Challenges and Trends en_US
dc.journal.volume 7 en_US
dc.journal.issue 1 en_US
dc.article.pages 27-44 en_US
dc.keywords Tourism en_US
dc.keywords Novelty-seeking en_US
dc.keywords Mediterranean en_US
dc.keywords Segmentation en_US
dc.identifier.ctation Assaker, G., & Hallak, R. (2014). Segmenting the Travel Market Based on the Tourists' Need for Novelty: Insihts and Implications for Mediterranean Destinations. Journal of Tourism Challenges and Trends, 7(1), 27. en_US
dc.author.email guy.assaker@lau.edu.lb en_US
dc.identifier.tou http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php en_US
dc.identifier.url http://search.proquest.com/docview/1556079776?pq-origsite=gscholar en_US


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