Applications of Partial Least Squares Structural Equation Modeling in Tourism Research

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dc.contributor.author Assaker, Guy en_US
dc.contributor.author Songshan, Huang en_US
dc.contributor.author Hallak, Rob en_US
dc.date.accessioned 2016-05-09T08:09:32Z en_US
dc.date.available 2016-05-09T08:09:32Z en_US
dc.date.copyright 2012 en_US
dc.date.issued 2016-05-09
dc.identifier.issn 1083-5423 en_US
dc.identifier.uri http://hdl.handle.net/10725/3723 en_US
dc.description.abstract Partial least squares structural equation modeling (PLS-SEM), as an alternative technique to traditional covariance-based structural equation modeling (CB-SEM), offers greater flexibility with regard to data assumptions and could be better harnessed by tourism researchers as a research tool. This article reviews four selected tourism articles using PLS-SEM to highlight the key methodological issues of applying the technique. In so doing, the article provides guidelines for researchers adopting PLS-SEM as a data analysis tool in tourism research, especially when data are multivariate nonnormal and the model includes formative and reflective constructs. en_US
dc.language.iso en en_US
dc.title Applications of Partial Least Squares Structural Equation Modeling in Tourism Research en_US
dc.type Article en_US
dc.description.version Published en_US
dc.title.subtitle A Methodological Review en_US
dc.author.school SOB en_US
dc.author.idnumber 199635060 en_US
dc.author.department Department of Hospitality Management and Marketing (HMKT) en_US
dc.description.embargo N/A en_US
dc.relation.journal Tourism Analysis en_US
dc.journal.volume 17 en_US
dc.journal.issue 5 en_US
dc.article.pages 679-686 en_US
dc.keywords Partial least squares en_US
dc.keywords structural equation modeling en_US
dc.keywords Tourism research en_US
dc.identifier.doi http://dx.doi.org/10.3727/108354212X13485873914128 en_US
dc.identifier.ctation Assaker, G., Huang, S., & Hallak, R. (2012). Applications of partial least squares structural equation modeling in tourism research: A methodological review. Tourism Analysis, 17(5), 679-686. en_US
dc.author.email guy.assaker@lau.edu.lb en_US
dc.identifier.tou http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php en_US
dc.identifier.url http://search.ror.unisa.edu.au/record/UNISA_ALMA11143254720001831/media/digital/open/9915909690001831/12143254710001831/13143251180001831/pdf en_US

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