Gender innovation through the lens of effectuation

Abstract

Today, the strength of firms is embodied in their capability to survive within an increasingly competitive environment, or face failure. Innovation is studied by scholars at different levels of analysis in firms, including gender. Some consider ‘innovation’ to be a revolution in the world of new ideas and concepts, where others focus on innovation adoption. In this effort to pursue the missing variables, it might be useful to adhere closely to Sarasvathy’s (2001) concept by examining the role of effectuation between males and females through an in-depth quantitative study in a Lebanese media small and medium enterprises. In a paternalistic society, supported long-rooted habits and norms, this study seeks to examine gender innovation through the lens of effectuation, and whether this relationship leads to positive outcomes in the firm’s performance and its innovative capability. The results clearly stand out with respect to effectuation and innovation in this media service enterprise.