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Assessment of green marketing and management in Lebanon. (c1997)

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dc.contributor.author Taleb, Samer T.
dc.date.accessioned 2011-03-31T07:42:28Z
dc.date.available 2011-03-31T07:42:28Z
dc.date.copyright 1997 en_US
dc.date.issued 2011-03-31
dc.date.submitted 1997-02
dc.identifier.uri http://hdl.handle.net/10725/316
dc.description Includes bibliographical references. en_US
dc.description.abstract The environment was used beyond its productive and assimilative capacity and business companies are not far from being blamed. Companies usually depended on the unlimited supply of resources used in and for their production, and they used the external environment to produce the by-products of their production. In addition they never thought to share in the treatment of the wastes generated by the consumers of their goods. It was until recently that some nations represented by . scientist, public groups, governments' agencies, and many others, driven by social, legal, and public pressures, began to really think to putting an end to these problems. Regulations, environmental product certification programs, and environmental management standards began to emerge in one nation after the other. Thus new management and marketing concepts were introduced by integrating the environment within, giving more corporate responsibility towards the environment. The purpose of this project is to assess where companies in Lebanon stand as far as environmental management and marketing are concerned. In addition, the project attempts to discover whether we have green consumers in Lebanon or not, or what green consumer segmentation is available in Lebanon. To achieve the objective of this research, two survey questionnaires were developed: one for public, and another set of questions for food industries. Data gathered was analyzed using ASP, a Statistical Package for Business and Economics where percentages, crosstabulations, and average percentages were calculated. Consumers appear to be either ''ungreen'': plain, don't care about the environment, or "grousers": rationalize their non-behavior by excuses and criticize others, or "maybe green": express high degree of concern but act irregularly. In addition their behavior is stilI in the precontempiation stage and people need a lot of awareness to act accordingly. Companies, on the other hand were attracted by environmental management and marketing concepts, however they appear not excited and ready to change or re-engineer their operations to preserve the environment. en_US
dc.language.iso en en_US
dc.subject Green marketing -- Lebanon en_US
dc.subject Green marketing -- Management en_US
dc.title Assessment of green marketing and management in Lebanon. (c1997) en_US
dc.type Thesis en_US
dc.term.submitted Fall en_US
dc.author.school Business en_US
dc.author.commembers Dr. Hussein Hejaze en_US
dc.author.woa RA en_US
dc.author.department Master of Bus. Administration en_US
dc.description.physdesc 1 bound copy: 158, [97] leaves; 30 cm. available at RNL. en_US
dc.author.division Management en_US
dc.author.advisor Dr. Nouri Beyrouti en_US
dc.identifier.doi https://doi.org/10.26756/th.1997.12


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