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Marketing supplementary food products in LDCs

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dc.contributor.author Vitale, Edward
dc.contributor.author Cavusgil, S.Tamer
dc.contributor.author Amine, Lyn S.
dc.date.accessioned 2016-02-02T09:31:54Z
dc.date.available 2016-02-02T09:31:54Z
dc.date.issued 2016-02-02
dc.identifier.issn 0306-9192 en_US
dc.identifier.uri http://hdl.handle.net/10725/2984
dc.description.abstract Developing country governments as well as a number of international agencies have become directly involved in the past two decades in the production and marketing of supplementary food products. This article discusses the Moroccan government's involvement in introducing a weaning food targeted for elaborates on the factors which contributed contributedm to the failure of this and other similar ventures, while drawing attention to the important low-income Moroccan children. It role that marketing plays in launching socially desirable food products in developing country environments. en_US
dc.language.iso en en_US
dc.title Marketing supplementary food products in LDCs en_US
dc.type Article en_US
dc.description.version Published en_US
dc.title.subtitle A case study in Morocco en_US
dc.author.school SOB en_US
dc.author.idnumber 197529040 en_US
dc.author.woa N/A en_US
dc.author.department Department of Hospitality Management and Marketing (HMKT) en_US
dc.description.embargo N/A en_US
dc.relation.journal Food Policy en_US
dc.journal.volume 8 en_US
dc.journal.issue 2 en_US
dc.article.pages 111-120 en_US
dc.keywords Supplementary foods en_US
dc.keywords Marketing en_US
dc.keywords Developing countries en_US
dc.identifier.doi http://dx.doi.org/10.1016/0306-9192(83)90003-9 en_US
dc.identifier.ctation Cavusgil, S. T., Amine, L. S., & Vitale, E. (1983). Marketing supplementary food products in LDCs: A case study in Morocco. Food Policy, 8(2), 111-120. en_US
dc.author.email evitale@lau.edu.lb
dc.identifier.url http://www.sciencedirect.com/science/article/pii/0306919283900039


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