Consumers liquor habits in a post mature market. (c1996)

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dc.contributor.author Traboulsi, Peggy A.
dc.date.accessioned 2011-01-10T13:48:46Z
dc.date.available 2011-01-10T13:48:46Z
dc.date.copyright 1996 en_US
dc.date.issued 2011-01-10
dc.date.submitted 1996-08
dc.identifier.uri http://hdl.handle.net/10725/210
dc.description Includes bibliographical references (l. 55). en_US
dc.description.abstract A huge variety of drinks exist in the beverage market. Every consumer has a different and specific taste and choice. One might prefer non alcoholic drinks to alcoholic ones, fizzy to plain, sweet to bitter, fun drinks to food drinks, natural to artificial ... etc. However, the main focus of this research project is on alcoholic drinks. In the liquor sector, the life cycle of each market starts from a seed stage, to later pass on to a growing stage, to then start the mature stage and finally end up in the post mature stage. There is practically no information on liquor psychographics (consumer liquor habits) available in Lebanon, and no previous studies have been made in order to show which are the products that are growing, stable or declining. Therefore, the main purpose of this study is to evaluate and compare consumer liquor habits in a post mature market, the USA, to a growing market, Lebanon, so one may examine and speculate on the actual stage that Lebanon has reached a research study done by Heublein Inc. in the USA proves that due to its post mature stage, the USA drinks' industry has faced a very strong need of innovation, and has started producing new products called alcopops (drinks with new and colorful packaging and low alcohol content) in order to attract new consumers. Such products are indeed attracting new consumers, mainly teenagers of 15 years old, which is increasing the under age drinkers and the alcoholism rate in the USA. This research project is based on several interviews made in Lebanon with both marketing executives in the liquor sector and research companies, and on questionnaires made to youngsters (university students) and qualified bartenders. The information arising from all the mentioned sources helps in accurately measuring the actual situation of the liquor market, and in describing the fUture situation of the Lebanese market. Taking into consideration the problems arising in post mature markets like the USA, and speculating on the actual situation of the liquor situation in Lebanon through this study, one may come up with valuable recommendations to both the distillers and to the government in order to avoid eventual problems, similar to those arising in other markets. en_US
dc.language.iso en en_US
dc.subject Liquors -- Lebanon -- Surveys en_US
dc.title Consumers liquor habits in a post mature market. (c1996) en_US
dc.type Thesis en_US
dc.title.subtitle the USA vs consumers liquor habits in a growing market : Lebanon en_US
dc.term.submitted Summer II en_US
dc.author.school SOB en_US
dc.author.commembers Hussin Hejase en_US
dc.author.woa RA en_US
dc.author.department Master of Bus. Administration en_US
dc.description.physdesc 1 bound copy: viii, 60 leaves; ill., tables available at RNL. en_US
dc.author.division Management en_US
dc.author.advisor Lewis Presner en_US
dc.identifier.doi https://doi.org/10.26756/th.1996.8 en_US
dc.identifier.tou http://libraries.lau.edu.lb/research/laur/terms-of-use/thesis.php en_US

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