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Browsing SOB - Theses and Dissertations by Subject "Consumers -- Lebanon -- Attitudes"

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Browsing SOB - Theses and Dissertations by Subject "Consumers -- Lebanon -- Attitudes"

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  • Fast-food consumers. (c2005) 
    Ibrahim, Zeina (2011-09-26)
    The fast-food business is an American concept that has been diffused and adopted all over the world. During the 90's, Lebanon became one of the countries that adopted the fast-food concept through management contracts or ...
  • The influence of religion on the assessment of the advertisements. (c2013) 
    El Samad, Lamis (2015-09-18)
    Religion plays a significant role in the way consumers perceive the advertising of controversial products. Religiosity, or the intensity of one’s religious beliefs, also plays a major part in establishing how consumers ...

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